SquadUP White-Label Ticketing
Event registration and ticketing software
Event management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is SquadUP White-Label Ticketing
SquadUP White-Label Ticketing is an event registration and ticketing platform designed for organizers and brands that want ticket sales and attendee registration under their own domain and branding. It supports creating events, selling tickets, and managing registrations for in-person events, with an emphasis on a white-label experience rather than a marketplace listing model. The product is typically used by event producers, venues, promoters, and organizations running recurring events that want more control over the purchase flow and customer data presentation.
White-label purchase experience
The product focuses on keeping ticketing and registration flows branded to the organizer, which can reduce reliance on third-party marketplace discovery. This is useful for organizations that already drive traffic via their own channels and want consistent brand presentation. It also supports use cases where multiple events need a consistent, reusable ticketing setup.
Core ticketing and registration tools
It provides the fundamental capabilities needed to publish events, configure ticket types, and collect attendee registration information. For many small to mid-sized event operations, these core functions cover the majority of operational needs without requiring a broader event suite. This can simplify deployment compared with platforms that bundle extensive virtual/hybrid or community modules.
Organizer-controlled event operations
A white-label approach typically aligns with organizer control over the checkout flow, policies, and event communications. This can be important for venues and promoters that want to standardize workflows across many events. It also fits organizations that prefer direct relationships with attendees rather than routing them through a third-party event directory.
Less emphasis on event discovery
White-label ticketing generally provides fewer built-in discovery and consumer marketplace benefits than platforms that drive attendee traffic through a central listing site. Organizers may need to invest more in their own marketing channels to sell tickets. This can be a drawback for one-off events that depend on platform-driven discovery.
Event management depth may vary
Compared with broader event management suites, white-label ticketing products often prioritize registration and checkout over end-to-end event operations. Advanced needs such as complex session scheduling, exhibitor management, onsite badge printing, or integrated event apps may require additional tools. Buyers should validate which operational modules are included versus handled via integrations.
Integration and reporting specifics unclear
For many ticketing tools, the practical differentiators are integrations (CRM, email marketing, accounting, analytics) and the depth of reporting/export options. If these capabilities are limited or require custom work, it can increase operational overhead for teams that rely on automated data syncs. Prospective customers should confirm API availability, webhooks, and standard integrations for their stack.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 per ticket | Free Tickets; Beautiful Event Pages; Best-in-class Mobile Apps; Cloud-based check-in. |
| Standard | 3.5% + $1.99 per ticket | Paid Tickets; Free Tickets; Beautiful Event Pages; Mobile Apps; Cloud-based check-in; Refund control; Funding info breakdown; Charts of ticket sales; Cashout via Venmo, PayPal, or deposit. Service fee capped at $9.95 (see notes). |
| Enterprise | Pricing upon request | Everything in Standard plus: Early cashouts; Dedicated success manager; Custom email logos and links; Custom logo on event page; Featured events; API support; White-labeled/brandable deployments; multi-event and festival features. |
Seller details
SquadUP
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