StayinFront TouchCG
Retail assortment planning software
Retail software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is StayinFront TouchCG
StayinFront TouchCG is a mobile field sales and retail execution application used by consumer goods manufacturers and distributors to support store visits, order capture, merchandising tasks, and in-store data collection. It is typically used by field representatives and merchandisers to follow visit workflows, capture shelf/stock conditions, and synchronize results back to central systems. The product focuses on offline-capable mobile execution and configurable forms/workflows for retail audits and sales processes.
Configurable workflows and forms
The platform emphasizes configuration of visit templates, questionnaires, and task lists to match different brands, channels, and roles. This supports multiple field processes (e.g., sales calls, merchandising checks, retail audits) without requiring a separate tool for each. Configuration helps organizations standardize execution while adapting to changing program requirements.
Strong mobile field execution
The product is designed around in-store workflows such as visit planning, task execution, and order capture on mobile devices. It supports field teams that need to work in varied store environments and complete standardized activities consistently. This makes it well-aligned to retail execution programs where compliance and repeatable processes matter.
Offline-capable data capture
TouchCG is commonly positioned for use cases where connectivity is unreliable, with local data capture and later synchronization. This reduces disruption during store visits and helps ensure audits, orders, and merchandising observations are recorded at the point of activity. Offline operation is a practical differentiator versus solutions that assume continuous connectivity.
Not a core assortment planner
Despite being used in retail contexts, the product’s primary function is field execution rather than assortment planning and optimization. Organizations looking for advanced assortment analytics, clustering, and scenario planning typically need a dedicated planning platform. TouchCG more often complements upstream planning tools by capturing in-store execution and compliance data.
Analytics depth depends on integrations
Reporting and performance management often rely on integration with enterprise BI, data warehouses, or back-office systems. Without those integrations, organizations may find analysis and cross-domain planning insights limited compared with specialized planning suites. Implementation scope can therefore expand when stakeholders expect end-to-end planning and analytics in one environment.
Implementation can be IT-intensive
Configuring workflows, device deployment, and integrating with ERP/CRM/order management systems can require significant project effort. Field tools also require ongoing governance for master data, forms, and user training to keep execution consistent. Total time-to-value may vary depending on integration complexity and the number of field roles supported.
Seller details
StayinFront, Inc.
1989
Private
https://www.stayinfront.com/
https://x.com/stayinfront
https://www.linkedin.com/company/stayinfront/
