Virtuous Raise
Fundraising software
Nonprofit software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Virtuous Raise
Virtuous Raise is a nonprofit fundraising and donor management platform focused on helping organizations manage donor data, run fundraising campaigns, and automate donor communications. It is used by development teams to track giving, segment supporters, and coordinate outreach across email, forms, and donation experiences. The product emphasizes donor relationship management and automation workflows alongside integrated online giving and reporting.
Donor CRM and segmentation
Virtuous Raise provides constituent records, giving history, and relationship tracking designed for fundraising teams. It supports segmentation to target communications and asks based on donor attributes and behavior. This aligns well with organizations that need a fundraising-first CRM rather than a general membership database.
Automation for donor journeys
The platform includes workflow automation to trigger tasks and communications based on donor actions or lifecycle stages. This can reduce manual follow-up work for acknowledgements, recurring giving stewardship, and re-engagement. Teams that run repeatable fundraising motions can standardize processes across staff.
Integrated online giving tools
Virtuous Raise includes online donation forms and campaign tools that connect directly to donor records. This reduces the need to reconcile separate giving systems and CRMs for common donation flows. It is useful for nonprofits that want fundraising operations and digital giving managed in one system.
Nonprofit-only scope
Virtuous Raise is purpose-built for fundraising and donor stewardship, not broad nonprofit operations. Organizations needing deep membership management, event registration, or complex association-style functionality may require additional systems. This can increase integration and administration overhead.
Implementation and data migration effort
Moving from an existing donor database typically requires data cleanup, mapping, and process redesign. Automation and segmentation features are most effective when data is standardized and governance is in place. Smaller teams may need external help to implement and maintain best practices.
Reporting complexity for advanced needs
Standard fundraising reporting is supported, but highly customized analytics can require configuration and careful data modeling. Organizations with complex attribution rules, multi-entity structures, or specialized finance reconciliation may find out-of-the-box reporting insufficient. This can lead to reliance on exports or BI tools.
Plan & Pricing
| Plan / Item | Price | Key features & notes |
|---|---|---|
| Virtuous Raise (product) | Request Pricing / Contact Sales | Customizable donation forms, landing pages, best-practice templates, project-based giving, real-time reports and dashboards; unlimited landing pages, unlimited forms, unlimited donors, unlimited admins, donor portal. (Pricing shown on official site: contact sales/request pricing). |
| Platform (Virtuous CRM+ bundle) | Request Pricing / Contact Sales | Designed for nonprofits with fundraising revenue up to $5M annually; includes donor & pipeline management, marketing automation, events management, reporting & analytics, workflow automation, app marketplace, unlimited users. |
| Enterprise | Request Pricing / Contact Sales | Built for nonprofits with annual fundraising revenue over $5M; enterprise features and personalized onboarding/support. |
| Payments (Virtuous Payments powered by Stripe) | 2.9% + $0.30 per transaction (typical) | Transaction processing fees applied to online gifts; Amex and ACH rates differ (see notes). (Official support docs list typical rates and surcharges.) |
| Professional Services (add-on) | Example starting prices: Virtuous Raise Pages — starting at $1,400; Virtuous Q&A Training (1 hour) — $200; Custom services — contact for pricing. | Professional services (page building, configuration, training, reporting) are available as paid add-ons with stated starting prices on support pages. |
Notes:
- The vendor requires organizations to request pricing/contact sales for subscription costs; no public per-user or per-month subscription amounts are published on the official pricing pages.
- Processing fees are charged per-transaction and are separate from subscription fees.
Seller details
Virtuous Software
2014
Private
https://www.virtuous.org/
https://x.com/virtuouscrm
https://www.linkedin.com/company/virtuouscrm/
