Astra by Wati
AI sales assistant software
General-purpose AI agents
Agentic AI software
AI agents
AI SDRs software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$79 per month
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What is Astra by Wati
Astra by Wati is an AI-driven sales assistant designed to automate and support customer conversations, primarily on WhatsApp, to help teams qualify leads and move prospects through a sales process. It is typically used by SMB and mid-market sales and support teams that run inbound or conversational sales motions. The product focuses on agent-like handling of common sales tasks (answering questions, capturing intent, routing/escalation) within Wati’s WhatsApp Business messaging environment. It differentiates through tight coupling with WhatsApp-centric workflows rather than being a full CRM suite.
WhatsApp-native sales workflows
The product is built around WhatsApp Business messaging, which fits organizations that sell and support customers primarily through chat. This can reduce tool switching compared with using a standalone CRM plus separate messaging tools. It supports conversational lead capture and qualification in the same channel where prospects engage. For teams operating in WhatsApp-first markets, this alignment can simplify day-to-day execution.
Automates repetitive SDR tasks
Astra is positioned to handle common pre-sales steps such as answering routine questions, collecting lead details, and qualifying or routing conversations. This can reduce manual effort for reps on high-volume inbound chats. It also supports escalation to humans when needed, which is important for edge cases and higher-value opportunities. The approach fits teams that need faster first response and consistent triage.
Integrated with Wati platform
Because Astra is part of Wati, it can leverage existing Wati features such as templates, contact management, and conversation handling within the same environment. This can be simpler to deploy than assembling multiple vendors for messaging, automation, and agent behavior. It also centralizes operational controls (e.g., conversation assignment and workflow rules) in one place. For existing Wati customers, this can shorten time-to-adoption.
Not a full CRM replacement
Astra focuses on conversational selling rather than end-to-end pipeline management, forecasting, and complex opportunity workflows. Organizations that need advanced CRM objects, territory models, or deep revenue reporting may still require a dedicated CRM. This can introduce integration and data-governance work to keep records synchronized. Buyers should validate how leads, contacts, and outcomes are stored and exported.
Channel dependence on WhatsApp
The core value is strongest when WhatsApp is the primary customer channel. If a team’s motion relies heavily on email, phone, web chat, or multi-channel sequences, the product may cover only part of the workflow. This can limit standardization across channels and teams. It also increases reliance on WhatsApp policies and platform constraints.
AI behavior requires governance
Agentic conversation handling typically needs careful configuration, testing, and ongoing monitoring to avoid incorrect answers or inconsistent qualification. Teams may need to define escalation rules, approved content, and audit processes for regulated or brand-sensitive use cases. Performance can vary by language, product complexity, and the quality of underlying knowledge sources. Buyers should confirm available controls for review, logging, and safe-guarding responses.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 | 1 AI agent (web only), Web widget only, 100 monthly credits, 1 MB training data per agent, basic chat, form-based lead capture, basic analytics, Astra branding included, email support. |
| Pro (Popular) | $99 per month (or $948/year — $79/month billed annually) | Up to 3 AI agents, Up to 3 team members, 5,000 monthly credits (rollover), 50 MB training data per agent, Web & WhatsApp channels, premium chat features, voice agent (single language), conversational lead capture, remove Astra branding, 14-day free trial, email support. |
| Business / Enterprise | $399 per month (or $3,838/year — ~ $319.83/month billed annually); Contact sales for enterprise-level customization | Unlimited AI agents, Up to 10 team members, 25,000 monthly credits (rollover), 100 MB training data per agent, Web & WhatsApp channels, dedicated success manager, priority support, advanced analytics, 365-day conversation history sync, white-glove onboarding. |
Seller details
WATI Pte. Ltd.
Singapore
2020
Private
https://www.wati.io/
https://x.com/wati_io
https://www.linkedin.com/company/wati-io/
