AdRoll
Attribution software
Cross-channel advertising software
Demand side platform (DSP)
Display advertising software
Mobile advertising software
Native advertising software
Retargeting software
Social media advertising software
Video advertising software
Account-based marketing software
Account-based execution software
Connected TV (CTV) advertising platforms
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is AdRoll
AdRoll is a cross-channel digital advertising platform used to plan, run, and measure campaigns across channels such as display, social, and email, with a strong emphasis on retargeting and ecommerce-focused use cases. It is typically used by small to mid-sized marketing teams and agencies that want a single workflow for audience targeting, creative delivery, and performance reporting. The product combines campaign management with audience segmentation and conversion tracking to support prospecting and retargeting programs.
Strong retargeting workflows
AdRoll is widely used for retargeting based on site activity and customer lists, supporting common ecommerce scenarios such as cart abandonment and product-view follow-up. It provides audience building and suppression controls to reduce wasted impressions. These capabilities help teams operationalize always-on retargeting without building custom pipelines.
Cross-channel campaign execution
The platform supports running campaigns across multiple digital channels from one interface, reducing the need to manage separate tools for each channel. It centralizes audience definitions and creative assets so teams can reuse them across placements. This is useful for lean teams that need coordinated execution rather than channel-by-channel operations.
Built-in measurement and reporting
AdRoll includes conversion tracking and performance reporting designed for day-to-day optimization decisions. It helps connect ad exposure and clicks to downstream actions such as purchases or lead submissions. For organizations without a dedicated analytics stack, the built-in reporting can cover baseline attribution and ROI monitoring needs.
Attribution depth can be limited
The attribution and journey analysis capabilities are generally lighter than specialized attribution platforms that focus on multi-touch modeling and complex B2B buying journeys. Organizations that require advanced identity resolution, offline conversion stitching, or custom attribution models may need additional tooling. This can create gaps when stakeholders expect finance-grade measurement across channels.
Less suited for enterprise ABM
While it can support account list targeting and retargeting, it is not a full ABM orchestration system with deep account data management, intent aggregation, and complex routing. Teams running large-scale account-based programs may find limitations in account hierarchy handling and sales/marketing workflow integration. As ABM maturity increases, the platform may require complementary systems.
Channel and inventory constraints
Available inventory, targeting options, and optimization controls depend on the underlying ad exchanges and channel integrations. Some advanced buying features expected in dedicated DSPs (for example, highly granular bid strategies, custom supply controls, or specialized CTV workflows) may be less comprehensive. This can matter for teams with strict brand safety, supply path, or advanced media buying requirements.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Ads (Self‑Service) | Pay‑as‑you‑go (no platform subscription fee) | Dynamic CPM pricing; minimum daily spend $5 and minimum daily budget $10 to launch a campaign; attribution & social ads available as add‑ons; sign up self‑serve. |
| Ads (Managed Services) | Pay‑as‑you‑go (platform fee for managed services varies) | Pay‑as‑you‑go media; managed services provided with qualifying ad spend (tiered services). Standard managed service tier referenced at $5,000–$10,000 USD/month. Contact sales for exact pricing. |
| Advanced Package | Contact Sales (annual commitment) | Full AdRoll platform, includes monthly ad credits, guaranteed services; requires a yearly commitment—contact sales for pricing. |
| Account‑Based Advertising / ABM packages | Contact Sales / Request a Demo | ABM offerings (Account‑Based Advertising, Account‑Based Marketing + Advertising, Account‑Based Retargeting). Account‑Based Retargeting: “No fee to get started — pay only for media.” Most ABM packages require a demo/sales engagement for pricing. |
Seller details
NextRoll, Inc.
San Francisco, CA, USA
2007
Private
https://www.nextroll.com/
https://x.com/nextroll
https://www.linkedin.com/company/nextroll/
