Apphud
Subscription analytics software
Subscription revenue management software
Mobile app analytics tools
E-commerce software
Application development software
Mobile development software
Mobile analytics software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$49 per month
Free Trial unavailable
Free version
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What is Apphud
Apphud is a subscription analytics and revenue tooling platform for mobile apps that sell in-app subscriptions and one-time purchases through Apple App Store and Google Play. It helps product, growth, and engineering teams track subscription performance, cohort metrics, and revenue, and manage common subscription lifecycle workflows such as paywall experiments and user segmentation. The product is typically used by mobile-first subscription businesses that need app-store-specific analytics and operational controls rather than a general-purpose web billing system.
Mobile subscription-focused analytics
Apphud centers on app-store subscription metrics such as trials, renewals, churn, and cohort retention. This focus aligns with mobile subscription businesses that need visibility into Apple/Google subscription behavior rather than invoice-based billing flows. It reduces the need to adapt broader revenue platforms designed primarily for direct-to-consumer web checkout and invoicing.
Paywall and pricing experiments
The platform supports experimentation workflows commonly used in mobile subscription apps, including paywall A/B testing and segmentation. This helps teams evaluate pricing and offer changes with measurable impacts on conversion and retention. It is oriented toward product-led iteration cycles typical in mobile app monetization.
Developer-oriented integrations
Apphud is built to integrate into mobile apps and connect subscription events to analytics and attribution workflows. This can simplify implementation for iOS/Android teams compared with adapting enterprise revenue systems that assume CRM, CPQ, or invoicing back offices. It is generally suited to teams that want a lighter operational layer on top of app-store billing.
Limited enterprise revenue operations
Apphud is not positioned as a full subscription revenue management suite for complex enterprise needs such as CPQ, invoicing, revenue recognition, and multi-entity finance operations. Organizations that require end-to-end quote-to-cash processes typically need additional systems. This can increase integration and reconciliation work for finance teams.
Primarily app-store billing scope
The product is mainly aligned to Apple App Store and Google Play subscription ecosystems. Businesses with significant web checkout, B2B contracting, or non-store payment rails may find coverage incomplete. In those cases, teams often maintain separate tooling for web billing and customer lifecycle management.
E-commerce breadth is limited
While it supports subscription monetization for mobile apps, it does not function as a general e-commerce platform with storefront management, catalog, fulfillment, and order operations. Companies selling physical goods subscriptions or needing deep commerce workflows may require dedicated commerce software. This limits suitability for broader retail subscription programs.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0/mo | $10,000 Monthly Tracked Revenue (MTR) included; cross-platform in-app purchases infrastructure; real-time revenue analytics; proceeds tracking (VAT + Apple exchange rate); remote product configuration; 1 seat; email & community support. "Start for free with no credit card required." |
| Pro | $49/mo | $5,000 MTR included (pricing page notes "free until $1,000 MTR"); 5 seats; advanced reports (Renewals Performance, Free Trials Performance, Refund Requests); saved charts; Experiments, Placements, Rules; Integrations (including ASA attribution); custom user audiences; Customers API; online chat support. Overage: $9.99 per additional $1,000 MTR. |
| Expert | $59/mo | $5,000 MTR included (pricing page notes "free until $1,000 MTR"); 10 seats; all Pro features plus LTV predictions, Connection Builder, server-to-server webhooks, daily data exports, custom user properties segmentation; higher-priority online-chat support; prioritized feature requests; assisted onboarding; early access to new features. Overage: $11.99 per additional $1,000 MTR. |
| Enterprise / Premium | Contact sales / Custom pricing | For accounts with $100,000+ MTR: on-demand raw data exports, premium support, volume discounts, personal onboarding, dedicated support manager, one-on-one sessions with Apphud experts; custom overage rates; unlimited seats. Contact sales for pricing. |
Notes: Annual billing is available with "Save 15% with annual plans" stated on the pricing page. All MTR and overage figures are described on Apphud's official pricing page.
