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Apple Safari

Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
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Pricing from
Completely free
Free Trial unavailable
Free version
User corporate size
Small
Medium
Large
User industry
  1. Arts, entertainment, and recreation
  2. Accommodation and food services
  3. Retail and wholesale

What is Apple Safari

Apple Safari is a web browser developed by Apple for macOS, iOS, and iPadOS. It provides standards-based web browsing for consumers and organizations that standardize on Apple devices. Safari integrates tightly with Apple platform features such as iCloud syncing, Keychain password management, and device-level privacy and security controls.

pros

Deep Apple ecosystem integration

Safari integrates with iCloud to sync bookmarks, tabs, reading list, and history across Apple devices. It uses iCloud Keychain for credential storage and autofill, reducing reliance on separate password tools for Apple-first environments. It also works closely with platform capabilities like Handoff and Apple Pay where supported by sites.

Strong platform security model

Safari benefits from Apple’s OS-level security features such as sandboxing and system update mechanisms on supported devices. It includes built-in anti-tracking features (e.g., Intelligent Tracking Prevention) and privacy controls that reduce cross-site tracking by default. For managed fleets, Safari aligns with Apple’s device management and security posture rather than requiring a separate browser runtime.

Efficient on Apple hardware

Safari is optimized for Apple silicon and macOS/iOS power management, which can translate into lower battery and resource usage on Apple laptops and mobile devices. It uses Apple’s WebKit engine, which is the required browser engine on iOS/iPadOS, providing consistent behavior across iPhone and iPad. This can simplify testing and support for organizations delivering web apps to Apple mobile users.

cons

Limited cross-platform availability

Safari is primarily available on Apple platforms and is not a current, first-party option for Windows or Android. This limits its suitability for organizations with mixed-device environments that want a single standardized browser across endpoints. It can also complicate user support and policy consistency when non-Apple devices are in scope.

Enterprise management is narrower

Compared with some enterprise-focused browsers, Safari offers fewer browser-specific administrative templates and cross-platform policy controls. Many controls depend on Apple’s MDM and OS configuration profiles, which may not cover all browser governance needs. Organizations that require uniform browser policy enforcement across multiple operating systems may need additional tooling or alternative browsers.

Extension ecosystem is smaller

Safari supports extensions, but the catalog and developer focus are generally smaller than for some other major browsers. Some security, productivity, and developer extensions are unavailable or have reduced feature parity. This can affect teams that rely on specific add-ons for workflows such as testing, automation, or specialized authentication tooling.

Plan & Pricing

Plan Price Key features & notes
Free $0.00 — included with macOS, iOS, iPadOS Safari is included with Apple devices; no separate purchase or subscription; features, updates and support delivered via Apple OS updates and App Store where applicable.

Seller details

Apple Inc.
Cupertino, California, USA
1976
Public
https://www.apple.com/
https://x.com/Apple
https://www.linkedin.com/company/apple/

Tools by Apple Inc.

FinalCut Pro
Xcode
iOS SDK
TestFlight
Apple Search Ads
FoundationDB
Apple iOS
macOS Sierra
Apple OS X Mountain Lion
Apple OS X Mavericks
Apple OS X El Capitan
Apple OS X Yosemite
Apple Remote Desktop
Apple Business Essentials
Apple Safari
iCal
Pages
Apple Mail
iWork
Keynote

Best Apple Safari alternatives

Chrome Enterprise
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