AppTweak
Competitive intelligence tools
App store optimization software
Marketing analytics software
Market intelligence software
Online reputation management software
Mobile app analytics tools
Digital advertising intelligence software
Paid search intelligence software
Paid search advertising software
Account-based marketing software
Account-based data software
Application development software
Mobile development software
Mobile analytics software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$65 per month
Free TrialFree version
Small
Medium
Large
- Information technology and software
- Professional services (engineering, legal, consulting, etc.)
- Public sector and nonprofit organizations
What is AppTweak
AppTweak is an app store intelligence and app store optimization (ASO) platform used to research keywords, monitor rankings, analyze competitors, and track store performance across major app marketplaces. It is used by mobile growth, user acquisition, and ASO teams to plan metadata changes, evaluate creative assets, and report on visibility and conversion-related signals. The product combines keyword and category intelligence with ad and creative research features oriented around mobile app discovery.
Strong ASO keyword research
AppTweak provides workflows for discovering, scoring, and organizing app store keywords, including rank tracking and visibility monitoring. It supports analysis at the app, keyword, and category level to help teams prioritize optimization opportunities. These capabilities align with common needs in ASO-focused toolsets where keyword coverage and rank history are core requirements.
Competitor and category benchmarking
The platform supports competitive comparisons such as share-of-voice style views, category movement, and monitoring of competitor metadata and positioning. This helps teams understand how changes in titles, subtitles, descriptions, and category placement correlate with rank shifts over time. It is useful for ongoing competitive intelligence programs focused specifically on app store ecosystems.
Creative and ad intelligence features
AppTweak includes features for reviewing and comparing store creatives (e.g., screenshots and icons) and for researching app store advertising placements and related signals where supported. This can help user acquisition and creative teams audit messaging and creative patterns in a category. The combination of ASO and app-focused advertising intelligence reduces the need to stitch together separate tools for store discovery research.
Not a full mobile analytics suite
AppTweak focuses on app store discovery, rankings, and competitive intelligence rather than in-app behavioral analytics. Teams typically still need separate tooling for event tracking, funnels, retention, cohort analysis, and product analytics. As a result, it may not satisfy requirements framed primarily as mobile app analytics tools.
Limited fit for ABM workflows
While it can inform targeting and messaging research, AppTweak is not designed as an account-based marketing system of record. It does not replace core ABM capabilities such as account selection, intent orchestration, sales activation, or CRM-native engagement measurement. Organizations evaluating it under account-based marketing software or account-based data software categories may find coverage incomplete.
Coverage varies by store and region
App store data availability and granularity can differ by marketplace, country, and ad format, which can affect consistency of reporting across regions. Some metrics are modeled or inferred rather than directly observed, depending on the data source and store constraints. Teams operating in many geographies should validate which stores, locales, and ad surfaces are supported for their specific use cases.
Plan & Pricing
ASO Intelligence
| Plan | Price | Key features & notes |
|---|---|---|
| Essential | $65 per month (or $785 billed annually) | 500 keywords; 1 seat; 6 months historical data; Reporting Studio; 12+ keyword research tools; 7-day free trial. |
| Grow | $299 per month (or $3,590 billed annually) | 1,500 keywords; 1 seat; 12 months historical data; everything in Essential + Organic Installs per Keyword, Maximum Reach, Relevancy Score, Keyword Impact, In-App Events Explorer; 7-day free trial. |
| Enterprise | Custom pricing | Contact sales for custom seats, full feature access, dedicated account manager, onboarding & training; annual commitment required for some enterprise customers. |
Campaign Manager (Apple Ads / Search Ads)
Pricing model: Usage-based (ad spend percentage) Plans / Pricing:
- Monitor — Free (read-only view to monitor campaign performance).
- Manage — Free for ad spend up to $25,000/month; after that, pay 4% on the amount above $25,000 (documented on the vendor site).
- Enterprise — Custom pricing; contact sales. Notes: Includes Ad Agent (AI strategist), automation, bid rules, and integrations; free tier applies to accounts spending ≤ $25k/mo.
App Reviews Manager
| Plan | Price | Key features & notes |
|---|---|---|
| Small | $83 per month (or $990 billed annually) | 500 replies/month; unlimited apps; 5 seats; includes AI reply suggestions, bulk reply, integrations; 7-day free trial. |
| Medium | $249 per month (or $2,990 billed annually) | 1,500 replies/month; unlimited apps; 5 seats; includes everything in Small plus additional automation; 7-day free trial; trial includes 100 free replies. |
| Large | $833 per month (or $9,990 billed annually) | 5,000 replies/month; unlimited apps; 5 seats; enterprise-grade features; 7-day free trial. |
| Enterprise | Custom pricing | Custom replies/month, dedicated account manager, onboarding & training; contact sales. |
Market Intelligence
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | Free | Free plan; download & revenue estimates, App Explorer, App Overview, Publisher Explorer, Top Charts Trends; 3 seats; past month & lifetime historical data. |
| Explore | $659 per month (billed annually) | 3 seats; 12 months historical data; revenue-per-download and advanced filters; Buy now option on site. |
| Enterprise | Custom | Full data access, AppDNA/GameDNA, seasonality insights, exports; contact sales. |
API (App Store & Google Play API)
| Plan | Price | Key features & notes |
|---|---|---|
| Small | $166 per month (or $1,990 billed annually) | 250,000 credits/month; full API access; historical data since 2014; 1 seat; 7-day free trial (includes up to 100,000 free credits during trial). |
| Medium | $499 per month (or $5,990 billed annually) | 1,000,000 credits/month; full API access; 1 seat; 7-day free trial. |
| Large | $1,666 per month (or $19,990 billed annually) | 5,000,000 credits/month; full API access; 1 seat; 7-day free trial. |
| Custom | Contact us | Unlimited credits per month and custom seats for commercial integrations; contact sales. |
Automated Exports
Pricing: Not listed publicly on the pricing page. The product is available with a 7-day free trial but specific pay tiers/prices are not published on the public pricing page (vendor asks to sign up/contact for details).
Seller details
AppTweak SA
Brussels, Belgium
2014
Private
https://www.apptweak.com/
https://x.com/apptweak
https://www.linkedin.com/company/apptweak/
