Apteco FastStats
Data visualization tools
Business intelligence software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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£223 per month
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What is Apteco FastStats
Apteco FastStats is a desktop-based analytics and segmentation tool used to explore customer and transactional data for marketing and customer insight use cases. It supports building selections, profiling audiences, and producing tabular and chart-based outputs for reporting and campaign planning. The product is commonly deployed alongside Apteco’s data management and campaign execution components, with an emphasis on working with large customer datasets and repeatable selection logic.
Strong segmentation and selection
FastStats provides detailed selection logic for building audiences from customer and behavioral data. It supports iterative exploration (e.g., refine, exclude, and combine segments) and re-use of selection definitions for repeatable analysis. This is well-suited to marketing analytics workflows where segment definitions must be auditable and consistently applied.
Designed for large datasets
The product is built for interactive analysis against large customer databases, a common requirement in direct marketing and CRM analytics. It focuses on fast aggregation, profiling, and cross-tab style analysis rather than only dashboard consumption. This can reduce reliance on exporting data to spreadsheets for heavy segmentation work.
Integrated with Apteco stack
FastStats is part of Apteco’s broader environment, which can include data preparation and campaign execution capabilities. This integration supports moving from analysis to operational use (e.g., using selections downstream) with fewer handoffs. Organizations already using Apteco components can standardize workflows around shared data structures and selection logic.
Desktop-first user experience
FastStats is primarily delivered as a Windows desktop application, which can be less convenient for browser-based access and distributed teams. Compared with web-native BI tools, this can add friction for sharing, collaboration, and access from non-managed devices. It may also increase dependency on IT for packaging, updates, and endpoint management.
Less dashboard-centric BI
While it supports charts and reporting outputs, FastStats is oriented toward analyst-driven exploration and segmentation rather than modern self-service dashboards and broad business consumption. Teams seeking extensive interactive dashboarding, embedded analytics, or wide distribution of KPI boards may need additional tooling. This can create a split between segmentation work and executive reporting.
Ecosystem and skills dependency
Organizations may need Apteco-specific expertise to model data appropriately and to operationalize selections across the broader platform. If a company’s data stack is centered on cloud data warehouses and SQL-first workflows, integration and governance may require additional planning. This can increase switching costs relative to more general-purpose BI platforms.
Plan & Pricing
Analytics bundles (FastStats / Orbit analytics)
| Plan | Price | Key features & notes |
|---|---|---|
| Selector | £223 per month (starting) | Starts with 2 users; includes hosting in the Apteco Cloud and online access via Apteco Orbit; audience selections, audience preview, exports & outputs, sharing & PDF export; one starter interactive dashboard. |
| Analyser | £422 per month (starting) | Starts with 2 users; includes all Selector features plus advanced selection capability; RFM wizards; data visualisation & interaction; tables, cubes & pivots; profiling & visualisation; user-derived variables & expressions; storyboarding; unlimited analytical interactive dashboards; FastStats Excelsior reporting; task scheduling; geo functionality & drivetimes; API V2 insight; CRM upload integration (Salesforce & Microsoft Dynamics). |
| Predictor | £459 per month (starting) | Starts with 2 users; includes all Analyser features plus predictive modelling, cluster analysis, best next offer, segmentation tool, open-source model integration, behavioural modelling, parallel distributed processing & fault resilience, PWE models and lookalikes. |
Optional campaign bundles (add-ons)
| Campaign add-on | Price | Key features & notes |
|---|---|---|
| Broadcaster | £155 per month (starting) | Single-step campaigns; email & SMS upload & broadcast; campaign scheduling; retained communication history; content personalisation; social media channels; core journey templates. |
| Campaigner | £404 per month (starting) | Includes Broadcaster features plus multi-step campaign management, voucher handling, real-time triggers & external data, customisable data delivery, campaign overview, interaction & journey triggers, launch dashboard from campaign, journey templates. |
| Orchestrator | £533 per month (starting) | Enterprise-level campaign orchestration: campaign prioritisation & optimisation, automated content optimisation, multi-level campaigning, multi-social media campaign delivery, mobile push integration, real-time pull API, 2 x PeopleStage instances. |
Notes: Prices shown on Apteco's pricing page are stated as RRP, exclusive of VAT, and are "starting at" values. Apteco indicates prices depend on database size and implementation options; customers should contact Apteco for a detailed quote based on their database size and deployment choice.
Seller details
Apteco Ltd
London, United Kingdom
2000
Private
https://www.apteco.com/
https://x.com/apteco
https://www.linkedin.com/company/apteco/
