Auctiva
Online marketplace optimization tools
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$12.95 per month
Free TrialFree version
Small
Medium
Large
- Retail and wholesale
- Agriculture, fishing, and forestry
- Manufacturing
What is Auctiva
Auctiva is a toolset designed to help online marketplace sellers create, manage, and promote product listings, with a historical focus on eBay workflows. It supports listing creation and templates, image hosting/management, and basic marketing features such as cross-promotion and store/category navigation. The product is typically used by small to mid-sized sellers who want to streamline listing presentation and day-to-day listing operations without adopting a full multi-channel commerce suite.
Listing templates and branding
Auctiva provides listing templates and design elements that help sellers standardize how listings look across their catalog. This can reduce manual formatting work and improve consistency when many similar items are listed. It is particularly relevant for sellers who rely on marketplace listing pages as their primary storefront. The focus is on presentation and listing workflow rather than end-to-end commerce operations.
Image hosting and management
Auctiva includes image hosting and tools to manage listing photos, which can simplify handling large numbers of product images. Centralized image management helps sellers reuse images across listings and maintain consistent image sets. This is useful for sellers who frequently relist items or manage variations. It can also reduce dependence on ad hoc local storage processes.
Seller workflow utilities
The product offers utilities that support common marketplace seller tasks such as organizing listings and promoting related items. These features can help sellers maintain a more navigable store/category structure and encourage additional item views. For teams with limited operational staff, bundled workflow tools can reduce the need for multiple point solutions. The toolset aligns best with marketplace-first selling motions.
Limited multi-channel depth
Auctiva is not positioned as a full multi-channel commerce operations platform with broad marketplace and webstore coverage. Organizations that need centralized inventory, order routing, and synchronized listings across many channels may outgrow it. In those cases, a dedicated multi-channel listing and order management suite is typically required. Fit depends heavily on how many channels and operational workflows must be unified.
Less emphasis on analytics
Compared with platforms centered on pricing intelligence, retail analytics, or marketplace performance measurement, Auctiva’s core value is more operational and presentation-oriented. Sellers seeking advanced reporting, competitive insights, or automated optimization may find gaps. This can lead to exporting data to other tools for analysis. The product is better suited to execution than deep analytics.
Marketplace-specific orientation
Auctiva’s feature set and user expectations are closely tied to marketplace listing practices (notably eBay-style listing workflows). Businesses prioritizing modern DTC storefront management or complex catalog governance may find the workflow less aligned. If a company’s primary growth strategy is outside marketplaces, the ROI can be limited. Evaluators should confirm current channel integrations match their selling mix.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free Tools | Free | eBay integration; Scrolling Gallery; Auto-Marketing Emails; Basic Reports; Data storage; Auctiva Education; 100 MB image hosting. |
| Base | $12.95 per month (or $119.40/year prepaid) | eBay-only; up to 100 listings/month (additional listings $0.50 each, capped); 1 GB image hosting; 250+ listing templates; listing tools, inventory, advanced reports, auto-feedback. |
| Plus | $19.95 per month (or $203.40/year prepaid) | eBay-only; unlimited listings; 1.5 GB image hosting; parts compatibility; consignment; standard tools included. |
| Max | $29.95 per month (or $299.40/year prepaid) | eBay-only; unlimited listings; 2 GB image hosting; includes Auctiva Custom Newsletter. |
| Starter | $19.95 per month (or $203.40/year prepaid) | Listed as a plan tier with unlimited listings and 2 GB image hosting; multi-channel tools noted as included for Starter and above (see official fee policy for channel details). |
| Growing | $29.95 per month (or $299.40/year prepaid) | Unlimited selling channels; unlimited listings; 5 GB image hosting; active SKU allowance up to 1,000. |
| Business | $79.95 per month (or $815.40/year prepaid) | Unlimited selling channels; up to 5,000 active SKUs; 10 GB image hosting; multi-channel features. |
| Pro | $99.95 per month (or $1,019.40/year prepaid) | Unlimited selling channels and active SKUs; 20 GB image hosting; full feature set (multi-channel inventory/listing management, AI-powered item attributes, image app). |
Notes: Prepaid discounts available for 1-, 2-, and 3-year prepayment options (prepaid prices shown where available). Additional image hosting and other add-ons available for purchase; image hosting overages and increments described in the fees policy.
Seller details
Auctiva Corporation
Mountain View, California, United States
1998
Private
https://www.auctiva.com/
https://x.com/auctiva
https://www.linkedin.com/company/auctiva
