Bïrch (ex. Revealbot)
Social media advertising software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$49 per month
Free TrialFree version
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What is Bïrch (ex. Revealbot)
Bïrch (formerly Revealbot) is a social media advertising automation and optimization tool focused on managing and improving performance for paid campaigns. It is used by performance marketers and agencies to monitor results, apply automated rules, and generate reporting across supported ad platforms. The product emphasizes rule-based automation (e.g., budget, bid, and status changes) and alerting based on performance thresholds. It also provides dashboards and reporting intended for ongoing campaign operations rather than full-funnel marketing automation.
Rule-based campaign automation
Bïrch supports automated rules that can adjust campaign elements based on performance conditions (for example, pausing ads, changing budgets, or reacting to CPA/ROAS thresholds). This helps teams standardize operational responses and reduce manual checks. The approach fits well for repeatable optimization playbooks used by in-house performance teams and agencies.
Monitoring and alerting workflows
The product is designed around continuous monitoring of campaign performance and notifying users when metrics cross defined thresholds. This can shorten time-to-response for issues like spend spikes, tracking anomalies, or performance drops. Alerting and automation together support a “set guardrails” operating model for paid social management.
Operational reporting for ads
Bïrch provides reporting views aimed at day-to-day ad operations, such as performance summaries and breakdowns used for optimization decisions. This can reduce reliance on exporting data into spreadsheets for routine checks. It is positioned more as an ads-ops reporting layer than a broad marketing suite.
Narrower scope than suites
Bïrch focuses on paid social ad automation and reporting rather than end-to-end marketing functions like email marketing, CRM, or full lifecycle orchestration. Organizations seeking a single platform for multi-channel marketing operations may need additional systems. This can increase integration and governance work across tools.
Automation requires careful governance
Rule-based automation can create unintended outcomes if thresholds, attribution windows, or data freshness are not aligned with how performance is evaluated. Teams typically need testing, change control, and monitoring to avoid over-optimizing on short-term signals. This adds process overhead, especially in accounts with many campaigns.
Platform coverage may vary
Capabilities depend on the advertising platforms and APIs supported, and features can differ by channel. If a team runs significant spend on channels outside the product’s strongest integrations, they may not get consistent automation or reporting. Buyers should validate supported networks, metric availability, and any API limitations for their specific use cases.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Essential | $49 per month (for up to $10,000 monthly ad spend) | Core tools: Workspaces with Overview, Post boosting, Reports, Activity page, Slack integration, Email support. Pricing is based on monthly ad spend across connected ad accounts. 14-day free trial available. Annual billing: 12 months for the price of 10 (20% off). |
| Pro | $99 per month (for up to $10,000 monthly ad spend) | All Essential features, plus Automated rules & strategies, Explorer, Launcher, Top audiences, Custom metrics & timeframes, Custom & lookalike audience builder, Integrations (Slack, Google Sheets, AppsFlyer, Hyros, etc.), Live chat support. Annual billing: 12 months for the price of 10 (20% off). |
| Enterprise | Custom pricing (contact sales) | Custom plan for large marketing teams: onboarding help, technical setup help, premium support. No limits and no overages apply for Enterprise. |
Pricing per gateway (usage-based / event-based):
Pricing model: Pay-as-you-go (event-based tiers) Free tier/trial: 10,000 events/month — Free Example costs: 500,000 events/mo — $10; 5,000,000 events/mo — $49; 20,000,000 events/mo — $149; 50,000,000 events/mo — $249; 150,000,000 events/mo — $499 Notes: Event-based pricing charges based on the number of tracked events per gateway; according to the vendor there are no overage fees for gateway plans (you pay the same rate per additional event).
