Betterment Advisor Solutions
401(k) software
Investment portfolio management software
Financial services software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$150 per funded advisor per month
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Small
Medium
Large
- Public sector and nonprofit organizations
- Professional services (engineering, legal, consulting, etc.)
- Transportation and logistics
What is Betterment Advisor Solutions
Betterment Advisor Solutions is a digital investment management platform for registered investment advisors (RIAs) to build, manage, and monitor client portfolios. It supports portfolio construction using model portfolios, automated rebalancing, and tax-aware portfolio management workflows, alongside client onboarding and account servicing features. The product is typically used by advisory firms that want a centralized system for managed accounts and a digital client experience integrated with custody and trading operations.
Automated portfolio operations
The platform supports model-based portfolio management with automated rebalancing and ongoing monitoring. This reduces manual trading and spreadsheet-driven workflows for advisors managing many accounts. It is well-suited to standardized portfolio programs where consistency and operational scale matter.
Tax-aware portfolio features
Betterment Advisor Solutions includes tax-focused capabilities commonly associated with digital portfolio management, such as tax-loss harvesting in eligible accounts and tax-coordinated portfolio management across account types. These features help advisors implement repeatable tax management processes. Availability and impact depend on account eligibility, holdings, and client tax circumstances.
Digital onboarding and servicing
The product provides a digital workflow for client onboarding, account opening, and ongoing account servicing tasks. This can shorten time-to-fund and reduce back-and-forth paperwork compared with more manual processes. It also supports a consistent client experience for firms that prefer a standardized service model.
Less flexible portfolio design
Model-driven and automated approaches can limit customization for advisors who require highly bespoke portfolios, complex restrictions, or frequent tactical changes. Firms with specialized strategies may find constraints around holdings, implementation, or trading rules. This can push some use cases toward more configurable portfolio management stacks.
Not a dedicated 401(k) system
While Betterment offers workplace retirement products, Advisor Solutions is primarily oriented to advisory managed accounts rather than full plan administration for employer-sponsored retirement plans. Organizations needing end-to-end 401(k) recordkeeping, plan documents, compliance testing, and payroll integration may require additional systems or a different product line. Fit depends on whether the buyer is an RIA managing participant assets versus a plan sponsor administering a plan.
Integration and data portability limits
Advisory firms often need deep integrations with CRM, financial planning, performance reporting, and document management tools. Depending on the firm’s existing stack, integration depth and data export options may not match more open or API-centric ecosystems. This can increase implementation effort when migrating accounts or standardizing reporting across multiple platforms.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Betterment Advisor Solutions (platform) | $150 per funded advisor per month PLUS a tiered platform/wrap fee based on firm AUM | Fixed monthly advisor fee billed per funded advisor; tiered wrap fee applied to all Betterment assets for the firm. Wrap fee tiers by firm AUM: $0–$2M = 20 bps; $2–$10M = 18 bps; $10–$30M = 16 bps; $30–$100M = 14 bps; $100M+ = 12 bps. Fees are assessed quarterly and the firm-wide wrap rate applies to the firm’s entire client base. Advisors can set default advisory fees per firm and adjust per client; billing can be monthly or quarterly and Betterment’s platform fee may be paid by the firm, the client, or shared. |
Seller details
Betterment LLC
New York, NY, USA
2010
Private
https://www.betterment.com/work
https://x.com/Betterment
https://www.linkedin.com/company/betterment/
