Boomerang
Customer revenue optimization (CRO) software
Sales engagement software
Sales acceleration software
Sales intelligence software
Lead intelligence software
Client portal software
Org chart software
Demand generation software
Lead generation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$15,000 per year
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What is Boomerang
Boomerang is an email productivity and scheduling tool that helps sales and customer-facing teams manage outbound and follow-up communication in Gmail and Outlook. It supports use cases such as scheduling emails, reminders for replies, meeting scheduling links, and basic send-time optimization. The product primarily operates as an inbox add-on rather than a full sales system of record, and it focuses on improving individual rep workflows inside email clients.
Native email workflow integration
Boomerang works directly within Gmail and Outlook, which reduces context switching for users who live in their inbox. This approach can improve adoption for lightweight sales engagement needs because users do not need to learn a separate engagement console. It is well-suited to individual contributors who need consistent follow-up behavior without deploying a broader revenue platform.
Email scheduling and reminders
The product provides scheduled send and follow-up reminders when recipients do not respond. These features support basic outbound discipline and help prevent leads from being dropped due to missed follow-ups. For teams that do not require multi-step sequences across channels, this can cover common day-to-day engagement tasks.
Meeting scheduling capabilities
Boomerang includes meeting scheduling functionality that can reduce back-and-forth email coordination. This is useful for sales development and account teams that need a simple way to propose times and confirm meetings. It can complement existing CRM usage by streamlining the top-of-funnel communication workflow.
Sales intelligence depth varies
Boomerang is not primarily positioned as a data provider for lead intelligence, org charts, or account insights. Any intelligence-related capabilities are typically lighter than dedicated data and intelligence systems. Teams needing robust account research, contact discovery, and org mapping may need separate solutions.
Limited multi-channel engagement
Boomerang is primarily email-centric and does not function as a full multi-channel sales engagement platform. Organizations that require coordinated sequences across email, phone, SMS, and social touches typically need additional tooling. This can limit its fit for teams standardizing on a single engagement system across channels.
Not a full revenue platform
The product does not replace CRM, forecasting, or customer success platforms used for pipeline governance and revenue operations. It focuses on individual productivity rather than end-to-end revenue process management. As a result, it may not satisfy requirements associated with customer revenue optimization, advanced analytics, or cross-team workflow automation.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Revv Up | Starting at $15K/year for up to 10K contacts | Track up to 10,000 buying-group members; new leads weekly/monthly; human verification; warm intro paths & engagement summaries; CSM & onboarding; CRM, calendar & sales-engagement integrations; 1X ROI guarantee (T&C apply). |
| Scale Up | Starting at $24K/year for 10K contacts & 500 accounts | All Revv Up features plus enrich buying committee in 500 accounts; manager orchestration & reporting; CSM & onboarding; CRM, calendar & sales-engagement integrations; 3X ROI guarantee (T&C apply). |
| Enterprise+ | Custom (20–50% of annual subscription price listed as additional) | Includes forward-deployed Operations Manager and Engineer for implementation, AI agent training, custom data sources, support for 15+ revenue plays, custom enrichment use-cases. Contact sales for details. |
Add-ons (listed on official pricing page):
- Buying Group Mapping — Starting at $15K/year (monitor 1,000 accounts for hires/departures/promotions; monthly leads).
- Relationship Mapping — Starting at $15K/year (map relationships to key contacts to enable multi-threading).
- Discover Meeting Contacts — Starting at $5K for 5K calendar contacts enriched to CRM (automatic contact discovery from team calendars; adds to Salesforce/HubSpot under correct Accounts/Opportunities).
- Retroactive Job Change Leads — Starting at $5K one-time cost (capture missed job changes from past 1–3 years).
Notes: Pricing page indicates volume-based discounts and that payment frequency/options vary by package. The vendor’s FAQ states a “Data Test” (free) is available as a try-before-you-buy option.
Seller details
Baydin, Inc.
Mountain View, CA, USA
2010
Private
https://www.boomeranggmail.com/
https://x.com/boomeranggmail
https://www.linkedin.com/company/boomerang-for-gmail/
