Branch
Mobile attribution platforms
Mobile marketing software
Mobile app analytics tools
Application development software
Mobile development software
Mobile analytics software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Branch
Branch is a mobile measurement and linking platform used to attribute app installs and in-app events to marketing sources and to route users through deep links into mobile apps. It supports mobile growth and product teams that need cross-channel attribution, deferred deep linking, and user journey measurement across web-to-app and app-to-app flows. The product combines attribution, link management, and analytics features, with SDK-based instrumentation and integrations to ad networks and analytics tools.
Strong deep linking capabilities
Branch is widely used for deep linking and deferred deep linking, including web-to-app routing and fallback behaviors when an app is not installed. It provides link creation and management features that help teams standardize campaign URLs and user routing across channels. This is useful for lifecycle campaigns (email, SMS, paid social, referrals) where consistent app opens and context passing matter.
Attribution plus journey measurement
The platform supports mobile attribution for installs and post-install events and ties those outcomes to marketing touchpoints. It also emphasizes user journey measurement across web and app surfaces, which helps teams analyze conversion paths beyond a single channel. This can reduce reliance on separate tools for linking and measurement in common mobile growth stacks.
Broad ecosystem integrations
Branch integrates with many ad networks, marketing platforms, and analytics destinations to support campaign tracking and downstream activation. It offers SDKs and APIs that enable event forwarding and data sharing with other systems. These integrations help teams operationalize attribution data for reporting, optimization, and audience workflows.
Implementation requires engineering effort
Accurate attribution and deep linking depend on correct SDK installation, event taxonomy, and link configuration. Teams often need mobile engineering time to implement, test, and maintain instrumentation across iOS and Android releases. Complex app architectures and multiple environments (dev/stage/prod) can increase setup and QA overhead.
Privacy changes affect measurement
Like other mobile attribution platforms, Branch operates within constraints imposed by platform privacy frameworks and consent requirements. iOS privacy controls and evolving identifier availability can reduce determinism and change reporting granularity. Organizations may need to adjust expectations, modeling approaches, and governance around user-level data.
Data model can be complex
Branch combines links, campaigns, attribution, and event analytics, which can create a learning curve for non-technical users. Aligning naming conventions and ensuring consistent parameters across channels requires process discipline. Without strong governance, teams can end up with fragmented reporting and duplicated campaign structures.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Self‑Serve (Self-service) | $0 for apps with <10K MAU; $5 per 1K MAU over 10K (usage overage on card on file) | Core Branch linking + ads measurement included for small apps; free tier intended for apps under 10K MAU; credit card required after trial/for overages. Source: Branch blog & legal docs. |
| Activation | Starting at $199/month (includes 100k volume credits) | Branded short links, custom app.link domains, QR codes, short link API; documented Activation Basics package also shown at $199/month with a 30‑day free trial in Branch Help Center. |
| Engagement | Starting at $499/month (includes 100k volume credits) | Direct & deferred deep linking, QR codes, landing pages, engagement tooling for campaigns. |
| Performance | Starting at $499/month (includes 100k volume credits) | Ad linking & attribution, ad partner integrations, postbacks, built‑in fraud protection; higher Pro/Essentials tiers available via sales. |
| Enterprise | Custom pricing (Request a demo / contact sales) | Enterprise contracts, invoice billing, dedicated support, advanced compliance, extended data/SLAs; pricing customized per customer. |
Seller details
Branch Metrics, Inc.
Palo Alto, CA, USA
2014
Private
https://branch.io/
https://x.com/branch
https://www.linkedin.com/company/branch-metrics/
