CTM (formerly CallTrackingMetrics)
Conversation intelligence software
Outbound call tracking software
Sales coaching software
Sales acceleration software
Attribution software
Inbound call tracking software
Marketing analytics software
UCaaS platforms
Contact center software
Speech analytics software
AI voice assistants
Account-based marketing software
Account-based execution software
Call & contact center software
Call recording software
Data storage software
Healthcare BI software
IT call logging software
Real estate client database software
Report writing software
Sale tracking software
Security analytics software
Security dashboard software
Web analytics software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is CTM (formerly CallTrackingMetrics)
CTM (formerly CallTrackingMetrics) is a call tracking and conversation analytics platform used to attribute phone leads to marketing sources and analyze calls across sales and support workflows. It provides tracking numbers, call routing/IVR, recording, transcription, and reporting to help marketing and revenue teams connect calls to campaigns and outcomes. The product is commonly used by organizations that rely on inbound phone calls (e.g., local services, healthcare, real estate, and agencies) and need multi-channel attribution that includes calls. It also includes integrations and automation features to push call and lead data into CRM and marketing systems.
Strong call attribution toolkit
CTM supports dynamic number insertion and tracking numbers to connect inbound calls to specific campaigns, channels, keywords, and web sessions. It captures call events and outcomes that are often missing from web-only analytics. This makes it practical for teams that need to measure phone-driven conversions alongside digital marketing activity.
Built-in call handling features
The platform includes call routing, IVR, call recording, and configurable tracking workflows, reducing reliance on separate telephony tools for basic call operations. These features support common operational needs such as routing by schedule, geography, or campaign. For organizations with phone-centric lead capture, this consolidates tracking and call management in one system.
Conversation data and integrations
CTM provides transcription and conversation-level metadata that can be used for QA, coaching, and reporting. It offers integrations and APIs to sync call details, recordings, and lead data into CRM and marketing automation systems. This helps teams operationalize call insights in downstream processes such as lead management and reporting.
Not a full CRM
CTM focuses on call tracking, attribution, and conversation workflows rather than end-to-end pipeline management. Teams typically still need a dedicated CRM for opportunity stages, forecasting, and account management. As a result, CTM is often an adjunct system that depends on integrations for complete revenue operations reporting.
Analytics depth varies by use
While CTM provides transcription and call analytics, advanced conversation intelligence use cases (e.g., deep deal coaching workflows across multiple meeting modalities) may require additional tooling. Organizations with heavy video-meeting analysis needs may find CTM more call-centric than meeting-centric. The fit depends on whether the primary interaction channel is phone calls versus broader conferencing.
Implementation and governance effort
Accurate attribution requires disciplined setup of tracking numbers, DNI configuration, routing rules, and consistent outcome tagging. Multi-location or multi-brand deployments can increase administrative overhead and reporting governance complexity. Privacy and consent requirements for recording and transcription also add process and compliance work depending on jurisdiction and industry.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Marketing Lite | $79 per month (billed monthly) / $65 per month (billed yearly pre-pay) + usage | Unlimited users; attribution for calls & texts; standard call recording, forwarding, IVR routing; manual scoring/conversion/tagging; Google & Microsoft integrations; access to knowledge base & training. Numbers & minutes billed separately. |
| Marketing Pro | $179 per month (billed monthly) / $149 per month (billed yearly pre-pay) + usage | All Marketing Lite features + agency-friendly sub-accounts & white-label options; form tracking (5,000/month included), 3,000 transcribed minutes included per sub-account; AskAI call analysis; if/then triggers; premium marketing integrations (Google Ads, GA4, HubSpot); HIPAA/GDPR options; live phone & chat support. Numbers & minutes billed separately. |
| Sales Engage | $329 per month (billed monthly) / $274 per month (billed yearly pre-pay) + usage | All Marketing Pro features + unlimited sub-accounts; CTM softphone; 3,000 transcribed minutes with AskAI Summaries included; VoiceAI, Smart Dialer, advanced outbound tech; advanced routing, live coaching, real-time dashboards; premium sales/CX integrations (Salesforce, Zoom, Gong). Numbers & minutes billed separately. |
| Enterprise | $1,999 per month (billed monthly or yearly) + usage (customizations available) | All Sales Engage features + dedicated account management, included professional services hours (up to 20/yr), Premium Plus support, flexible invoicing & custom discounts, indefinite version history. Contact sales to customize. |
Selected usage fees & add-ons (official site):
- Local tracking numbers in the U.S.: starting at $2.00/month; Toll-free numbers: starting at $3.00/month (FAQ).
- Transcriptions: $0.02/minute (standard); Enhanced transcriptions: $0.10/minute.
- AskAI / Summaries: $0.05 per activity after included minutes / $0.01 per question for Custom Asks.
- VoiceAI (AI voice assistant): $0.12/minute; 250 minutes included per agent (site shows 250 included for VoiceAI).
- Agent Bundle (per-agent bundle): starting at $99/month.
- Chat license monthly rate: $19/month.
- Dual channel recordings: $0.01/call; Encrypted recordings: $0.004/minute.
- Other enhancements shown: Chat AI $1/chat; Enhanced caller ID $0.10/lookup; Live transcriptions $0.02/minute; Spam Detective $0.01/lookup; many additional per-minute/per-activity charges listed on the vendor page.
Notes & billing model:
- The subscription fee is a base rate; the total cost includes usage for minutes, numbers, and add-ons. The vendor explicitly states plans do not include numbers or minutes by default.
- Promotion on the pricing page: "Pay $0 in Plan Fees for the First Month." This is a waiver of the first month’s subscription fee (time-limited promotional trial).
Seller details
CallTrackingMetrics
Baltimore, Maryland, United States
2011
Private
https://www.calltrackingmetrics.com/
https://x.com/ctmetrics
https://www.linkedin.com/company/calltrackingmetrics
