ClickSend
Email marketing software
Mobile marketing software
SMS marketing software
Transactional email software
Communication platform as a Service (cPaaS) platforms
Online fax software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if ClickSend and its alternatives fit your requirements.
Pay-as-you-go
Free Trial
Free version unavailable
Small
Medium
Large
- Accommodation and food services
- Retail and wholesale
- Media and communications
What is ClickSend
ClickSend is a cloud communications platform that provides APIs and web tools for sending and receiving SMS, MMS, voice, email, and fax. It is used by product teams and operations teams to deliver transactional notifications, two-way messaging, and bulk outreach across multiple channels. The platform emphasizes developer integration (REST APIs, webhooks) alongside a web dashboard for campaign-style sending and contact management. It also includes online fax and postal mail capabilities for organizations that still require legacy communication methods.
Multi-channel messaging in one platform
ClickSend supports SMS, MMS, voice, email, and fax from a single vendor and interface. This reduces the need to stitch together separate providers for different channels. It also helps teams standardize sender management, templates, and reporting across channels. For organizations with mixed communication needs (digital plus fax), this consolidation can simplify vendor management.
API-first with automation hooks
The product provides APIs intended for application-driven messaging and transactional use cases. Webhooks and programmatic sending enable event-based notifications such as OTPs, delivery updates, and service alerts. This makes it suitable for teams that need communications embedded into workflows rather than only manual campaigns. The same infrastructure can support both one-to-one and bulk sends depending on implementation.
Includes online fax capability
ClickSend offers online fax sending and receiving, which is less common among modern messaging platforms. This can be relevant for industries and regions where fax remains part of compliance or partner communication. Keeping fax alongside SMS/email can reduce operational friction when legacy processes persist. It also provides an option for organizations migrating away from physical fax infrastructure.
Limited CRM-style marketing depth
Compared with platforms centered on marketing automation and CRM-driven segmentation, ClickSend is more communications-infrastructure oriented. Advanced lead lifecycle management, deal pipelines, and deep contact enrichment are typically outside its core scope. Teams may need to integrate a separate CRM or marketing automation system for complex journeys and sales workflows. This can increase integration and data-governance work.
Deliverability and compliance are shared responsibilities
SMS and email performance depends on sender reputation, list quality, consent management, and regional carrier rules. While the platform provides sending capabilities, organizations still need processes for opt-in/opt-out handling, template governance, and content policies. Regulatory requirements (e.g., messaging consent and unsubscribe rules) vary by country and use case. Implementations often require careful configuration and ongoing monitoring.
Feature set varies by channel
Capabilities such as analytics, templating, and workflow tooling can differ across SMS, email, voice, and fax. Teams expecting a uniform campaign builder and reporting model across all channels may find gaps. Some use cases may require additional tooling for richer email marketing features or customer journey orchestration. This can lead to a mixed stack when requirements expand beyond core messaging.
Plan & Pricing
Pricing model: Pay-as-you-go Free tier/trial: 14-day free trial (no credit card required); new accounts receive a small trial credit (AUD $2) for initial testing. Example costs:
- SMS (US, volume-dependent) – $0.0095 to $0.0279 per message (volume tiers).
- SMS marketing (typical entry-level) – starts at $0.0276 per message after trial credits are used.
- Carrier surcharge (US) – $0.0030 per SMS (carrier fees passed through, no markup).
- Email (dedicated IP add-on) – USD $49/month (dedicated IP pricing; base per-email rates vary by volume and are presented in dashboard/pricing).
- Fax (US toll-free fax number) – Monthly charge USD $17.50 per number; Porting & setup fees apply (see docs). Discount options: Tiered pricing unlocked by larger single top-ups (higher top-ups = lower per-message rates). Large-volume/enterprise pricing available via sales.
Seller details
ClickSend Pty Ltd
Melbourne, Australia
Private
https://www.clicksend.com/
https://x.com/clicksend
https://www.linkedin.com/company/clicksend/
