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Conga CPQ

Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
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User corporate size
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Medium
Large
User industry
  1. Real estate and property management
  2. Professional services (engineering, legal, consulting, etc.)
  3. Public sector and nonprofit organizations

What is Conga CPQ

Conga CPQ is a configure-price-quote application used to model products and services, apply pricing rules, and generate quotes for sales teams. It is commonly deployed by mid-market and enterprise organizations that need guided selling, complex pricing, and approval workflows. The product is typically implemented alongside CRM and downstream billing/order processes as part of a broader quote-to-cash workflow. It is known for rule-based configuration and document generation capabilities within sales operations.

pros

Handles complex product configuration

Conga CPQ supports rule-driven configuration for products, bundles, and options, which helps teams quote offerings with dependencies and constraints. This is useful for organizations with large catalogs, multiple pricing dimensions, or services packaging. It reduces manual quote assembly by enforcing configuration logic during the sales process.

Strong quote document automation

The product supports generating customer-facing quote documents from configured line items and pricing outputs. Teams can standardize templates, terms, and formatting to reduce inconsistencies across reps and regions. This capability is often used to improve control over what gets sent to customers and to reduce time spent in office tools.

Fits broader quote-to-cash flows

Conga CPQ is commonly positioned as part of an end-to-end process that includes quoting, approvals, and handoff to downstream order and revenue processes. It supports structured data capture during quoting, which can reduce rework when transferring details to fulfillment or billing systems. This makes it suitable for organizations that want tighter process governance than basic quote management tools.

cons

Implementation can be resource-intensive

Complex configuration and pricing rules typically require careful design, testing, and ongoing administration. Organizations often need dedicated operations or technical resources to maintain product catalogs, rule sets, and approvals. For simpler sales motions, the setup effort can outweigh the benefits compared with lighter-weight quoting tools.

User experience depends on setup

Sales-user efficiency can vary based on how the guided selling flow, product search, and templates are configured. Poorly structured catalogs or overly rigid rules can slow quoting and increase exception handling. Teams may need iterative refinement after rollout to reach acceptable usability.

Integration scope varies by stack

Quote-to-cash outcomes depend on how well CPQ integrates with CRM, ERP, billing, and contract processes in the existing environment. Some integrations may require middleware, custom development, or additional Conga components to meet end-to-end requirements. This can increase total cost and extend project timelines for heterogeneous system landscapes.

Plan & Pricing

Plan Price Key features & notes
Essentials Contact sales (price not listed on vendor site) Unified product catalog & guided configuration, central price lists, basic validation, CRM integrations
Advantage Contact sales (price not listed on vendor site) Bundles, options, rules validation, subscription & usage pricing, approvals & collaboration, large-scale performance
Enterprise / Custom Contact sales (price not listed on vendor site) Custom/enterprise capabilities; contact Conga for scale, integrations, and implementation details

Seller details

Conga
Broomfield, Colorado, USA
2006
Private
https://conga.com
https://x.com/conga
https://www.linkedin.com/company/conga/

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Conga Grid

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