Constant Contact
Email deliverability tools
Email marketing software
Email template builder software
Event marketing software
SMS marketing software
Social media management tools
AI writing assistants
Website builder software
Social media advertising software
Survey software
Event management software
Social media marketing software
Campaign software
Digital marketing software
Email list manager software
Email logging software
Email workflow software
Lead management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Constant Contact
Constant Contact is an email marketing platform used by small and mid-sized organizations to create, send, and track email campaigns. It provides list management, templates and a drag-and-drop editor, basic automation, and reporting to support newsletters, promotions, and event-related communications. The product also includes adjacent tools such as social posting/ads, SMS (availability varies by plan/region), surveys, and a simple website/landing page builder to support multi-channel campaigns.
Easy campaign creation workflow
Constant Contact provides a guided workflow for building emails, selecting audiences, and scheduling sends. Its drag-and-drop editor and template library support common newsletter and promotional layouts without requiring HTML. This makes it practical for small teams that need to produce campaigns quickly with limited technical resources.
Broad SMB marketing toolkit
Beyond email, the platform includes features for sign-up forms, basic marketing automation, surveys, and event-related communications. It also supports social publishing and paid social ad workflows, enabling users to coordinate messaging across channels from one interface. For organizations that prefer fewer point solutions, this reduces the need to integrate multiple tools for basic digital marketing tasks.
Contact and list management
The product includes list segmentation, tagging, and contact data management oriented around permission-based marketing. It supports common acquisition methods such as embedded forms and imports, helping teams consolidate subscriber data. Reporting on opens, clicks, and engagement provides feedback loops for list hygiene and campaign iteration.
Limited advanced deliverability tooling
Compared with specialized deliverability and email infrastructure tools, Constant Contact offers fewer low-level controls (for example, deep deliverability diagnostics, granular sending infrastructure configuration, or advanced testing workflows). Organizations with complex sending programs may need additional tooling to troubleshoot inbox placement issues. This can be a constraint for high-volume senders or teams with strict deliverability engineering requirements.
Automation depth can be constrained
Automation features cover common SMB scenarios (welcome series, simple drip campaigns), but may not match the breadth of complex branching, multi-object data models, or highly customized triggers found in more automation-centric platforms. Teams that require sophisticated lifecycle orchestration across many channels may encounter design limits. As programs mature, this can increase reliance on workarounds or external systems.
Not built for sales outreach
While it manages email lists and campaigns, it is not primarily designed for outbound sales sequences, mailbox-based sending, or sales engagement workflows. Users looking for prospecting, sequence personalization at scale, and sales pipeline features typically need a dedicated sales engagement or CRM-oriented system. This distinction matters for organizations mixing newsletter marketing with one-to-one sales outreach.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Lite | $12/month* (starting price for up to 500 contacts) | Drag-and-drop email editor, AI copy generator, email templates, BrandKit, 1 user, basic automation (1 template), 10x monthly sends relative to contacts, 300+ integrations. |
| Standard | $35/month* (starting price for up to 500 contacts) | Everything in Lite plus scheduled sends, subject-line A/B testing & recommendations, 3 automation templates, resend to non-openers, contact segmentation (10 custom segments), 3 users, 12x monthly sends, social advertising & ad management, advanced reporting. |
| Premium | $80/month* (starting price for up to 500 contacts) | Everything in Standard plus unlimited users, unlimited custom segments, custom automations & ecommerce automations, dynamic content, 500 SMS messages/month included, Google Ads Manager, lookalike targeting, revenue & SEO reporting, 24x monthly sends. |
Notes:
- "*Plan price is based on number of contacts and email sends; overage fees may apply." (official site).
- SMS add-on (US customers) starting at $10 USD/month; Premium includes first 500 SMS/month.
- Prepay discounts: 6-month prepay (10% off) and 12-month prepay (15% off); nonprofit prepay discounts also available (20% for 6 months, 30% for 12 months).
Seller details
Constant Contact, Inc.
Waltham, Massachusetts, USA
1995
Private
https://www.constantcontact.com/
https://x.com/constantcontact
https://www.linkedin.com/company/constant-contact/
