Contently
Content analytics software
Content creation software
Freelance platforms
Content marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Contently
Contently is a content marketing platform that helps teams plan, produce, manage, and measure content programs. It combines workflow tools (briefs, assignments, approvals, and editorial calendars) with access to a managed network of freelance writers and creators. The product is typically used by marketing and editorial teams that need structured production processes and governance across multiple stakeholders. It also provides performance reporting to connect content outputs to engagement and business outcomes.
Integrated content operations workflow
Contently supports end-to-end editorial workflows, including content planning, briefs, assignments, reviews, and approvals. This helps standardize production across internal teams and external contributors. The workflow orientation is useful for organizations that need repeatable processes and auditability rather than ad hoc document sharing. It can reduce operational overhead compared with stitching together separate tools for planning and production.
Access to freelance talent network
The platform includes a built-in network of freelance creators that can be sourced for writing and other content needs. This is valuable for teams that frequently scale production up or down and want a single system for sourcing and managing contributors. It also centralizes communication and deliverables around assignments. Compared with analytics-first tools in this space, this talent component is a differentiator for production capacity.
Content performance measurement features
Contently provides analytics and reporting to evaluate how content performs over time. Teams can use these insights to prioritize topics, formats, and distribution approaches based on observed results. This supports ongoing optimization without relying solely on separate web analytics or SEO platforms. The measurement layer is designed to align content outputs with program-level reporting needs.
Not an SEO research suite
While it includes performance reporting, Contently is not primarily designed for deep keyword research, backlink analysis, or competitive SEO intelligence. Teams that require advanced search optimization workflows often still use specialized SEO and web intelligence tools alongside it. This can add cost and integration work. The platform’s core value is content operations and production management rather than SEO tooling depth.
Best fit for larger teams
The platform’s workflow, governance, and managed services orientation can be more than small teams need. Organizations with lightweight content processes may find the setup and ongoing administration heavier than simpler tools. Value tends to increase with higher content volume and more stakeholders. Smaller teams may not fully utilize the freelancer network and structured approvals.
Integration requirements vary
Connecting content performance to downstream outcomes often depends on integrations with analytics, marketing automation, or CRM systems. The availability and depth of integrations can influence how complete reporting is for a given tech stack. Some organizations may need custom configuration or process changes to standardize tracking. This can extend implementation timelines compared with standalone tools.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Platform subscription | Custom pricing — Request pricing | Annual subscription priced per team (not per user); platform includes content management, analytics, workflows, and access to Contently’s services. Contact sales for a quote. |
| Business Services (3 tiers) | Custom pricing — Contact sales | Three levels of adoption & optimization services (account management, editorial/creative/strategic specialists); priced separately as part of the partnership. |
| Content Funds (freelance budget) | N/A — Negotiated in contract | Clients allocate a content budget (“Content Funds”) that is used to pay freelancers; Contently provides pricing guidelines but rates are negotiable. |
Seller details
Contently, Inc.
New York, NY, USA
2011
Private
https://contently.com
https://x.com/contently
https://www.linkedin.com/company/contently/
