Convirza
Conversation intelligence software
Sales acceleration software
Inbound call tracking software
Customer self-service software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$19.99 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Construction
- Healthcare and life sciences
- Real estate and property management
What is Convirza
Convirza is a call tracking and conversation analytics platform that helps organizations attribute inbound phone calls to marketing sources and evaluate call outcomes. It is used by marketing, contact center, and sales teams to route calls, record and transcribe conversations, and report on lead quality and conversion. The product combines dynamic number insertion and call routing with speech analytics and keyword/intent scoring to support optimization of campaigns and agent performance.
Strong inbound call attribution
Convirza focuses on tracking phone leads back to specific channels, campaigns, and keywords using call tracking numbers and dynamic number insertion. This supports marketing ROI analysis for organizations where calls are a primary conversion path. It also provides reporting that ties call volume and outcomes to acquisition sources, which is less central in many sales engagement or CRM-first tools.
Conversation analytics for calls
The platform records calls and provides transcription and speech analytics to evaluate what happened during conversations. Teams can use keyword/phrase detection and scoring to identify lead quality signals and compliance or script adherence issues. This supports coaching and quality management use cases alongside marketing attribution.
Call routing and handling tools
Convirza includes call flows such as routing, forwarding, and IVR-style handling to connect callers to the right destination. These capabilities help operationalize inbound demand by reducing missed calls and improving distribution across teams or locations. The combination of routing plus analytics supports end-to-end management of inbound phone inquiries.
Not a full sales suite
Convirza centers on inbound calling analytics and tracking rather than end-to-end pipeline management. Organizations typically still need a CRM and dedicated sales engagement tools for sequences, deal workflows, and forecasting. As a result, it may not replace broader revenue platforms used by sales teams.
Best fit for phone-heavy funnels
The value is highest when inbound phone calls are a major conversion channel (e.g., local services, multi-location businesses, contact centers). For organizations that primarily convert via web forms, email, or product-led onboarding, the call tracking layer may be less critical. In those cases, conversation intelligence focused on web meetings may be a better functional match.
Integration depth can vary
While Convirza supports integrations, the depth of bi-directional sync and workflow automation depends on the specific CRM, ad platforms, and telephony environment in use. Some deployments require configuration effort to align tracking numbers, routing, and attribution with existing processes. Buyers should validate required integrations (including data fields and reporting) during evaluation.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Call Tracking — Starter | $29 / month | $3.00 per tracking number; $0.08 per local minute; includes call recording, reporting suite, local & toll-free numbers, SMS/MMS (per-message fees), dynamic number insertion, integrations.. |
| Call Tracking — Professional | $99 / month | $2.00 per tracking number; $0.06 per local minute; includes API access, user-level permissions, white-glove onboarding, full reporting/analytics.. |
| Call Tracking — Agency | $149 / month | $1.00 per tracking number; $0.04 per local minute; includes agency account structures, white-label options, (some pages reference 600 prepaid minutes). Contact sales for full agency terms.. |
| Call Tracking — Enterprise | Custom pricing / Contact sales | Custom number/minute pricing, enterprise entitlements, SLA/priority support.. |
| VoIP — Standard | $19.99 / month | Unlimited calling (US/Canada), softphone + mobile app, call recording, voicemail transcription, basic call routing and reporting.. |
| VoIP — Premium | $27.99 / month | All Standard features + enhanced reporting/analytics, SLA support.. |
| VoIP — Call Center | $38.99 / month | Contact-center features, advanced IVR, call queuing, premium SLA/priority support.. |
Usage-based / per-unit pricing (official site items): Pricing model: Mix of subscription + usage-based charges Conversation Analytics (Convirza AI): From $0.02 per minute. Breakdown on official pricing page: Summary/Transcription $0.02/min; Standard call scoring $0.02/min; Sentiment $0.005/min; Topics & Intent $0.005/min; Advanced Call Scoring (QA) $0.03/min.. AI Voice Agent: $99 (listed) + monthly usage on main pricing page; newsite lists AI Voice Agent starting at $0.50 per minute.. Toll-Free VoIP: $1.99 / number + $0.03 / min.. Spam Guard (add-on): Volume-based flat tiers (Knowledge Base): 1–100 calls/month: $89; 101–1,000 calls/month: $129; 1,001+ calls/month: $199.. Dynamic QR Codes: $0.99 each (400 days).. Taxes & Fees: $7 / month (E911/regulatory/admin) noted on official pricing page (newsite).
Seller details
Convirza, LLC
Denver, CO, USA
2001
Private
https://www.convirza.com/
https://x.com/convirza
https://www.linkedin.com/company/convirza/
