Countly
Product analytics software
Digital analytics software
Push notification software
E-commerce analytics software
Mobile app analytics tools
Mobile crash reporting software
Mobile app optimization software
Conversion rate optimization tools
E-commerce software
Application development software
Mobile development software
Mobile analytics software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$40 per month
Free TrialFree version
Small
Medium
Large
- Healthcare and life sciences
- Public sector and nonprofit organizations
- Real estate and property management
What is Countly
Countly is a product analytics platform used to collect and analyze user behavior and performance data across mobile apps, web apps, and other digital products. It supports use cases such as event-based analytics, funnels, retention, crash reporting, and messaging to help product, engineering, and growth teams monitor usage and improve experiences. Countly is commonly deployed as a self-hosted/on-premises option as well as a managed cloud service, which can be relevant for organizations with data residency or privacy requirements. It also includes engagement features such as push notifications and in-app messaging alongside analytics.
Self-hosted and cloud options
Countly supports both managed cloud and self-hosted deployments, including on-premises environments. This can help teams meet internal security controls, data residency requirements, or regulated-industry constraints. In practice, it provides an alternative to analytics tools that require sending all event data to a vendor-managed SaaS environment.
Broad mobile analytics coverage
The platform combines core product analytics (events, funnels, cohorts, retention) with mobile-focused capabilities such as crash reporting and performance monitoring. This reduces the need to stitch together separate tools for usage analytics and app stability tracking. It is particularly relevant for teams that prioritize mobile app instrumentation and operational visibility.
Analytics plus user messaging
Countly includes engagement tooling such as push notifications and in-app messaging alongside analytics. This enables teams to act on behavioral segments without exporting audiences to a separate messaging system. For smaller teams, the integrated approach can simplify workflows for experimentation, lifecycle messaging, and conversion optimization.
Operational overhead when self-hosted
Running Countly on-premises typically requires internal resources for deployment, scaling, upgrades, backups, and monitoring. Teams may need to manage databases and event ingestion pipelines to maintain performance at higher volumes. This can be a barrier compared with fully managed analytics services where infrastructure is abstracted away.
Feature depth varies by module
Because Countly spans analytics, crash reporting, and messaging, some organizations may find that certain advanced capabilities are less specialized than best-of-breed point solutions. For example, teams with complex experimentation programs or highly advanced digital experience analytics needs may require additional tooling. Fit-for-purpose evaluation often depends on which modules are most critical.
Implementation and governance effort
Like most event-based analytics platforms, Countly requires careful event taxonomy design, SDK instrumentation, and ongoing data governance to keep reporting reliable. Misconfigured events, inconsistent properties, or versioning issues can reduce trust in dashboards and funnels. Organizations should plan for cross-team processes to manage tracking changes over time.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Lite | $0 — Free forever (self-hosted) | Open-source community edition. Self-hosted, basic plugins, limited features. (Official: Countly Pricing page). |
| Flex Free | $0 — Free tier (private cloud) | Private cloud free tier intended for testing/small teams. Site states free for up to 500 MAU in Pricing page, but the Flex product page also states "Start free with up to 1,000 monthly active users" — site shows inconsistent MAU limit. (Official: Countly Pricing & Flex pages). |
| Flex (Paid) | Starts at $40 per month (private cloud) | MAU-based subscription; modular add-ons available (add-ons listed as "Starts at $10/mo" each on Flex page). Hosting region selection affects cost. (Official: Countly Pricing & Flex pages). |
| Enterprise | Custom pricing (contact sales) | Private/on-premise or dedicated private cloud, enterprise SLA, custom support, trials available by contacting sales. (Official: Countly Pricing page). |
Seller details
Countly
London, UK
2012
Private
https://countly.com/
https://x.com/gocountly
https://www.linkedin.com/company/countly/
