Dealership CRM
Car dealer software
Automotive software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$30 per month
Free Trial
Free version unavailable
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What is Dealership CRM
Dealership CRM is a customer relationship management system designed for automotive dealerships to manage leads, customer communications, and sales workflows across internet, phone, and showroom channels. It typically supports lead capture from website forms and third-party sources, tasking and follow-up, appointment scheduling, and reporting for sales teams and managers. The product category often includes integrations with dealership systems such as DMS, desking, and finance-related tools to reduce manual re-entry and improve visibility into the sales pipeline.
Integration-friendly architecture
Commonly integrates with website lead providers and other dealership systems to sync customer and deal data. Reduces duplicate entry by passing lead, vehicle, and customer information between systems. Enables reporting that combines CRM activity with downstream deal outcomes when integrations are available.
Lead and pipeline management
Centralizes inbound leads and customer records so sales teams can track status from first contact through purchase. Provides tasking, reminders, and activity history to support consistent follow-up. Helps managers monitor pipeline health with basic funnel and performance reporting.
Dealership workflow alignment
Supports common dealership processes such as appointment setting, showroom visits, and handoffs between BDC and sales. Enables templated communications and standardized steps to reduce variability across reps. Fits typical dealership roles and permissions for salespeople, managers, and internet teams.
Integration complexity and cost
Connecting to DMS, desking, and finance-related systems can require paid connectors, vendor coordination, and ongoing maintenance. Data mapping issues (duplicate customers, inconsistent vehicle records) can reduce reporting accuracy. Integration availability varies by dealership stack and region.
Data quality depends on adoption
CRM value relies on consistent logging of calls, emails, appointments, and outcomes by staff. Incomplete activity capture can lead to unreliable pipeline and performance metrics. Dealerships often need training and process enforcement to maintain usable data.
Limited differentiation without add-ons
Core CRM capabilities (lead routing, tasks, templates, reporting) are broadly similar across dealership CRMs. Advanced functions such as equity mining, digital retailing, or video communications typically require separate modules or third-party tools. Total cost and operational complexity can increase as add-ons accumulate.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | $30 USD per month | 2 users; 1,000 contacts; 5 actions per automation; 10,000 emails/month; Generative AI; AI Automation Builder; 900 automation recipes; limited segmentation & reporting. |
| Growth | $285 USD per month | 5 users; 5,000 contacts; Unlimited automation actions; 50,000 emails/month; Generative AI; AI Automation Builder; 900 automation recipes; standard segmentation & reporting; sales pipelines; deal & account records; lead scoring. |
| Pro | $999 USD per month | 10 users; 10,000 contacts; Unlimited automation actions; 120,000 emails/month; Generative AI; AI Automation Builder; 900 automation recipes; advanced segmentation & reporting; automated 1:1 email; win probability; sentiment analysis; revenue reporting. |
