Dovetail
Consumer video feedback software
User research tools
Enterprise search software
Insight engines software
Text analysis software
Transcription software
Experience management software
Feedback analytics software
User research repositories
Strategy and innovation roadmapping tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$15 per user per month
Free TrialFree version
Small
Medium
Large
- Information technology and software
- Professional services (engineering, legal, consulting, etc.)
- Real estate and property management
What is Dovetail
Dovetail is a user research repository and analysis platform used to store, transcribe, tag, and synthesize qualitative data such as interviews, usability sessions, and customer feedback. It supports research teams and product organizations that need a centralized place to manage evidence, create insights, and share findings across stakeholders. The product combines a searchable repository with qualitative coding, highlights, and reporting artifacts to help teams move from raw data to documented insights.
Centralized qualitative research repository
Dovetail provides a structured workspace to store interviews, notes, documents, and media in one system. This supports consistent research operations across multiple projects and researchers. Compared with tools focused mainly on collecting sessions, it places more emphasis on organizing and reusing research evidence over time.
Built-in transcription and coding
The platform supports transcription workflows and qualitative tagging/coding to turn raw conversations into searchable, analyzable data. Researchers can create highlights and link them to themes, which helps with traceability from insight back to source material. This reduces reliance on separate transcription and analysis tools for many common workflows.
Searchable insights and sharing
Dovetail supports search across research artifacts and coded data to help stakeholders find relevant evidence. It also provides shareable outputs (e.g., insight summaries and curated collections) that make it easier to distribute findings beyond the research team. This aligns with organizations that need internal discovery of prior research rather than only point-in-time study deliverables.
Not a participant recruitment platform
Dovetail is not primarily designed for recruiting participants, panel management, or running moderated/unmoderated studies end-to-end. Teams may still need separate tools or services for sourcing participants and capturing certain types of study sessions. This can add operational overhead when compared with platforms centered on study execution.
Qualitative focus over quant analytics
The product is strongest for qualitative synthesis and repository workflows, but it is not a full survey analytics or advanced quantitative experience management suite. Organizations looking for complex statistical analysis, large-scale VoC program management, or omnichannel CX measurement may require additional systems. This can limit its role as a single system of record for all experience data.
Governance and scaling complexity
As repositories grow, teams often need careful planning for taxonomy, permissions, and content standards to keep search and reuse effective. Without consistent tagging and project structure, insights can become harder to find and duplicate work can increase. Larger enterprises may need additional process and admin effort to maintain long-term information quality.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0, no card required | One project (with unlimited transcription & summarization within that project per blog), one channel, AI chat and basic summarization (AI features unlimited while in beta), unlimited free users/viewers to read/comment. Source: Dovetail pricing & blog pages. |
| Professional | $15 per user/month | Unlimited projects and channels; project-level analysis (tags, views, filters, layouts, charts); advanced AI features (advanced summaries, semantic search); unlimited transcription, storage, summarization, and chat. Payment for Professional requires credit card (no invoice). Source: Dovetail blog and help docs. |
| Enterprise | Custom pricing (contact sales) | Everything in Professional/Free plus enterprise features: unlimited channels/projects, dashboards, advanced AI (custom vocabulary, translation), semantic search across workspace, admin & security controls (SSO, access control, redaction), priority support, dedicated customer success/onboarding, invoicing available. Contact sales for pricing. |
Additional/add-on pricing noted on official site:
- Channels data add-on: $50 / month / 500 data points (purchaseable on card). (Blog/pricing page)
- Recruit add-on: pay-as-you-go participant recruitment; Dovetail notes a $75 recruitment fee per participant for B2B moderated interviews in docs (help center).
Seller details
Dovetail Research Pty Ltd
Sydney, Australia
2017
Private
https://dovetail.com
https://x.com/dovetailapp
https://www.linkedin.com/company/dovetailapp/
