Ecwid
E-commerce platforms
Mobile e-commerce software
Shopping cart software
E-commerce software
Grocery point of sale software
Hardware store POS software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Ecwid and its alternatives fit your requirements.
$5 per month
Free Trial unavailable
Free version
Small
Medium
Large
- Arts, entertainment, and recreation
- Retail and wholesale
- Manufacturing
What is Ecwid
Ecwid is a cloud-based e-commerce platform that lets businesses create an online store and embed it into an existing website or sell through social channels and marketplaces. It targets small to midsize merchants that want a hosted storefront, product catalog, checkout, payments, shipping, and basic marketing tools without rebuilding their site. The product is commonly used as an add-on store for content sites and small retailers, with mobile apps for store management. It also offers integrations and APIs to connect with third-party services.
Easy embed into existing sites
Ecwid is designed to add a store to an existing website via embed widgets and plugins rather than requiring a full site rebuild. This fits merchants that already run a content site and want to layer commerce on top. It supports common CMS and site builders through integrations, reducing implementation effort for basic storefronts.
Multi-channel selling options
Ecwid supports selling through an online storefront as well as selected social and marketplace channels, depending on plan and region. Centralized product and order management helps merchants avoid maintaining separate catalogs across channels. This is useful for small teams that need a single place to manage inventory, pricing, and fulfillment workflows.
Hosted checkout and operations tools
The platform includes hosted checkout, payment processing integrations, tax and shipping configuration, and order management in a single SaaS product. Merchants can manage the store from web and mobile apps, which supports on-the-go operations. App integrations extend capabilities for email marketing, accounting, and shipping labels without custom development for many common needs.
Limited enterprise commerce depth
Ecwid focuses on SMB commerce and typically lacks advanced capabilities required for complex B2B scenarios (for example, sophisticated account hierarchies, contract pricing, and complex approval workflows). Large catalogs and highly customized storefront experiences may require workarounds or external systems. Organizations needing deep ERP-native commerce or extensive composability may find the platform limiting.
Customization depends on integrations
While storefront appearance can be configured, deeper UX and checkout customization often requires developer work, third-party apps, or API usage. App quality and feature coverage vary by vendor, which can introduce operational risk. Merchants may need to evaluate integrations carefully for long-term maintainability and cost.
POS and grocery fit varies
Ecwid can support in-person selling through POS integrations, but capabilities depend on the specific POS partner and region. Grocery-specific needs such as weighted items, complex promotions, and robust offline mode are not consistently available as native features. Retailers should validate hardware support, barcode workflows, and inventory synchronization before standardizing on it.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | $5 per month (monthly) — $5 per month (paid annually) | Up to 10 products, Instant Site (single-page storefront + catalog), free company.site domain, email support, unlimited storage & bandwidth. |
| Venture | $35 per month (monthly) — $29 per month (paid annually) | Up to 100 products, sell on Facebook & Instagram, mobile store management app, live chat support, access to App Market, automated tax calculations, discount coupons, custom checkout, built-in reports & analytics. |
| Business | $65 per month (monthly) — $49 per month (paid annually) | Up to 2,500 products, sell on marketplaces, sell subscriptions, add 2 staff accounts, phone support, abandoned cart recovery, wholesale pricing groups, multilingual store, promotions (3), product reviews, advanced reports & analytics. |
| Unlimited | $149 per month (monthly) — $119 per month (paid annually) | Unlimited products, POS (in‑person) support, unlimited staff accounts, priority support, promotions (500), branded mobile app option. |
Seller details
Lightspeed Commerce Inc.
Montreal, Quebec, Canada
2005
Public
https://www.lightspeedhq.com/
https://x.com/LightspeedHQ
https://www.linkedin.com/company/lightspeed-commerce/
