Embrace
Mobile app debugging tools
Mobile crash reporting software
Bug tracking software
Application development software
Mobile development software
Mobile analytics software
DevOps software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$80 per month
Free TrialFree version
Small
Medium
Large
- Media and communications
- Information technology and software
- Healthcare and life sciences
What is Embrace
Embrace is a mobile observability and debugging platform for iOS and Android apps that helps teams detect, diagnose, and prioritize production issues. It combines crash reporting with performance monitoring and user/session context to support faster root-cause analysis. Typical users include mobile engineers, QA, and DevOps/SRE teams who need visibility into app stability and runtime behavior across devices and OS versions. The product differentiates by focusing on in-app telemetry and session-level diagnostics rather than only emulator/device testing workflows.
Production-focused diagnostics
Embrace centers on issues that occur in real user sessions, not only during local debugging or device-lab testing. It captures runtime signals that help teams understand what happened leading up to a crash or performance problem. This production orientation complements development IDE tooling and device/emulator-based testing approaches. It is especially useful when problems are hard to reproduce in controlled environments.
Crash and performance context
The platform pairs crash reporting with performance and stability signals to provide more context than a standalone crash log. Session-level data can help correlate errors with app state, network conditions, and device characteristics. This supports triage and prioritization by showing impact and frequency across users. It can reduce time spent guessing at reproduction steps.
Cross-team operational visibility
Embrace supports workflows that span engineering, QA, and operations by providing shared views into app health. It fits into DevOps-style incident response where teams need to detect regressions after releases and validate fixes. Compared with tools focused mainly on code editing or local inspection, it provides a centralized operational layer. This can help standardize how mobile issues are tracked and investigated.
Requires SDK instrumentation
Using Embrace typically requires adding and maintaining an SDK in each mobile app. That introduces implementation effort, release coordination, and ongoing upkeep as OS versions and app architectures change. Teams may need to validate that instrumentation does not conflict with other analytics or monitoring SDKs. Adoption can be slower for apps with strict change-control processes.
Data governance considerations
Session and diagnostic telemetry can include sensitive signals depending on configuration and what the app records. Organizations may need to invest time in privacy reviews, data minimization, and retention controls to meet internal policies and regulatory requirements. Legal and security teams often require documentation and configuration validation before rollout. This can add lead time compared with purely local debugging tools.
Not a full bug tracker
While Embrace helps identify and diagnose issues, it does not replace a dedicated issue tracking system for end-to-end backlog management. Teams commonly still need separate tooling for requirements, sprint planning, and broader defect lifecycle workflows. Integrations may be required to connect findings to tickets and release processes. Without those integrations, handoffs can remain manual.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 — Free up to 1,000,000 sessions per year | Up to 5 users; Errors, exceptions, and crashes; Basic performance monitoring; Basic dashboards & alerting; 3 days events data retention. |
| Pro | $0.80 per 1,000 sessions (minimum spend of $80/month) | Up to 10 users; Custom dashboards; API access & metrics forwarding; Standard customer support; 14 days events data retention; Discounts for higher session volume; Pay-as-you-go or annual contract. |
| Enterprise | Custom pricing (contact sales) — site lists a "minimum spend of $80" alongside Enterprise | Unlimited users; Custom metrics; Events and spans forwarding; Tagging and workflow features; Gold-tier customer support; 30 days events data retention; Annual contract. |
Seller details
Embrace Mobile, Inc.
Private
https://embrace.io/
https://x.com/embracemobile
https://www.linkedin.com/company/embrace-io/
