Gelato
Print fulfillment software
Print on demand software
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$19.99 per month
Free TrialFree version
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What is Gelato
Gelato is a print-on-demand and print fulfillment platform that routes orders to a distributed network of print partners for local production and delivery. It is used by e-commerce merchants, creators, and brands to sell customized products (for example, apparel, wall art, and stationery) without holding inventory. The product includes integrations for common online storefronts and APIs for custom workflows, plus tools to manage product catalogs, orders, and shipping. Gelato also offers a marketplace-style approach to selecting products and fulfillment options across regions.
Distributed fulfillment network
Gelato is designed around producing orders closer to end customers by using a network of print partners. This can reduce cross-border shipping complexity for merchants selling internationally. It also supports multi-region fulfillment scenarios where the same catalog is sold across different geographies. The model fits businesses that prioritize scalable fulfillment without operating their own print facilities.
E-commerce and API integrations
Gelato provides integrations intended for connecting print-on-demand catalogs to online stores and order flows. It also offers APIs for businesses that need to embed print fulfillment into custom applications or back-office systems. This supports automation for order ingestion, production routing, and shipment updates. The integration-first approach is useful for teams that want to minimize manual order handling.
Broad product catalog options
Gelato supports multiple product types commonly used in print-on-demand, including paper goods and apparel-oriented items. Merchants can create and manage product listings and variants that map to fulfillment-ready SKUs. This helps sellers expand offerings without contracting with multiple printers directly. Catalog breadth can be beneficial for stores that want to test new product lines quickly.
Quality varies by partner
Because production is executed by third-party print partners, output quality and packaging consistency can vary by location and product type. Merchants may need to run test orders across regions to validate results. Managing customer expectations can require additional QA processes. This is a common trade-off in distributed fulfillment models.
Less control over operations
Gelato abstracts printer selection and production operations, which can limit direct control over print specifications, finishing, and exception handling compared with owning the workflow end-to-end. Some advanced production requirements may require coordination through support rather than direct shop-floor control. Businesses with strict brand or compliance requirements may need additional governance. Operational transparency can depend on the specific partner and integration setup.
Costs depend on mix
Total unit economics depend on product selection, destination, shipping speed, and where the order is produced. For certain items or lanes, pricing may be less competitive than alternative fulfillment approaches or negotiated direct-printer contracts. Returns, reprints, and customer service handling can also affect effective costs. Merchants typically need to model margins by SKU and region before scaling.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 / forever | Core Gelato account: create and sell hundreds of products, free product mockups, 24/7 support, 2 connected ecommerce stores and 2 account users (limits per official pricing page). |
| Gelato+ | $23.99 per month (monthly) OR $19.99 per month (billed annually — $239.88/year) | Paid subscription with product discounts (up to 25% year-round; annual plan temporarily offers up to 35% until Dec 31 per official page), unlimited connected stores & users, AI tools, Personalization Studio, Magic Mockups, Velocity Switch, Price Navigator, Instant Collections. |
| Gelato+ Gold | $129 per month OR $1,285 per year | Premium subscription (Gold) with higher discount/benefit package, exclusive shipping discounts, premium design tools and workflows. Gold page on gelato.com advertises a free trial (30 days) for Gold. |
| Platinum | Custom pricing (contact sales) | Enterprise/concierge tier: dedicated implementation & concierge, custom product/volume discounts, priority support and Platinum community events. |
Seller details
Gelato ASA
Oslo, Norway
2007
Private
https://www.gelato.com/
https://x.com/gelato
https://www.linkedin.com/company/gelato/
