GetResponse
Landing page builders
Email marketing software
Email template builder software
SMS marketing software
Transactional email software
Webinar platforms
E-commerce personalization software
Website builder software
Live chat software
Course authoring software
Conversion rate optimization tools
E-commerce software
Talent management software
Training eLearning software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$19 per month
Free TrialFree version
Small
Medium
Large
- Retail and wholesale
- Education and training
- Real estate and property management
What is GetResponse
GetResponse is a marketing platform centered on email marketing, automation, and list management for small to mid-sized organizations and online sellers. It combines email campaigns with landing pages, signup forms, basic website building, and conversion funnels to support lead capture and nurturing. The product also includes webinar hosting and transactional messaging capabilities, which are less common in many email-first tools. It is typically used by marketing teams and owner-operators who want one system for campaign execution and simple funnel analytics.
Broad channel coverage
GetResponse supports email marketing alongside landing pages, forms, automation workflows, and webinar hosting within the same product. This reduces the need to integrate separate tools for lead capture and event-based nurturing. For teams that run email plus webinars or funnel-style campaigns, the bundled approach can simplify operations and reporting.
Built-in automation workflows
The platform provides visual automation builders for common lifecycle programs such as welcome series, lead nurturing, and post-purchase follow-ups. Users can trigger messages based on subscriber actions and segment membership, which supports more targeted messaging than one-off newsletters. This is useful for SMBs that want automation without deploying a separate marketing automation suite.
Templates and page builders
GetResponse includes an email template builder and landing page builder designed for non-technical users. Teams can assemble campaigns and pages using prebuilt blocks and reusable sections, which speeds up production for recurring programs. This helps organizations standardize brand layouts without relying on custom HTML for every send.
Not a full CRM suite
While GetResponse covers campaign execution and automation, it is not primarily positioned as a full sales CRM or service desk system. Organizations that need deep opportunity management, complex account hierarchies, or advanced pipeline reporting may require additional systems. This can increase integration and data-governance work as requirements grow.
Advanced features vary by plan
Capabilities such as webinars, transactional messaging, and some automation or segmentation features can depend on the selected plan and usage limits. This can make total cost and feasibility harder to estimate during early evaluation if requirements are not mapped to plan entitlements. Teams should validate limits for contacts, sends, webinar attendees, and add-ons before standardizing.
Uneven fit across listed categories
Several adjacent areas (for example, talent management, training eLearning, and course authoring) are not core to GetResponse’s primary email-and-funnel focus. If an organization needs robust LMS features (assignments, certifications, SCORM/xAPI, role-based training administration), a dedicated learning platform is typically a better fit. GetResponse is better suited to marketing-led lead generation and customer communications than enterprise training operations.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 — Forever free | Up to 500 contacts, 1 landing page, 2,500 newsletters/month, signup/forms, basic email marketing; 14-day access to premium features on signup; no credit card required. |
| Starter | $19/mo (monthly) — $15.58/mo billed annually (18% off) | Unlimited monthly email sends; AI-powered content generators (limited uses); 1 custom automation workflow; landing page builder; signup forms & popups; pricing scales by list size (starts at up to 1,000 contacts). |
| Marketer | $59/mo (monthly) — $48.38/mo billed annually | All Starter features plus unlimited automation workflows; advanced audience segmentation; abandoned cart recovery; sales funnels; promo codes & revenue reports; unlimited web push notifications; multi-user (up to 5); pricing scales by list size. |
| Creator | $69/mo (monthly) — $56.58/mo billed annually | All Marketer features plus webinars; website builder; course creator (up to 500 students); premium newsletter subscriptions; multi-user (up to 5); pricing scales by list size. |
| Enterprise | Custom pricing | Tailored solution with dedicated sending domain, dedicated IP, premium/priority support, SSO, SMS marketing, mobile push notifications, AI product recommendations, transactional emails, unlimited users; Pilot Program (30-day test) available. |
Seller details
GetResponse S.A.
Gdańsk, Poland
1998
Private
https://www.getresponse.com/
https://x.com/getresponse
https://www.linkedin.com/company/getresponse/
