Gimbal by Infillion
Location-based marketing software
Geofencing software
Location platform software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$499.00 per organization per month
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Media and communications
- Arts, entertainment, and recreation
- Retail and wholesale
What is Gimbal by Infillion
Gimbal by Infillion is a location technology platform used to collect, manage, and activate location signals for marketing and analytics use cases. It supports geofencing and proximity-based experiences (for example, venue or store-level engagement) and can be used by marketers, ad operations teams, and product teams that need location-aware audience activation and measurement. The product typically combines SDK-based mobile location capabilities with campaign tools and integrations for downstream activation and reporting.
Broad location-signal toolkit
Gimbal supports multiple location-driven approaches, including geofencing and proximity use cases that rely on mobile signals. This breadth helps teams choose different tactics for acquisition, engagement, and measurement without adopting separate point tools. It is positioned as a platform layer that can feed location data into other marketing and analytics workflows.
SDK-based app integration option
Gimbal is commonly implemented through mobile SDK integration, enabling first-party app experiences and data collection under the customer’s app context. This can support more controlled event capture and on-device behaviors compared with purely media-network approaches. It also enables product and engineering teams to build location-aware features beyond advertising.
Activation and measurement workflows
The platform is designed to support campaign execution and performance analysis tied to location events (for example, visits or presence within defined areas). This aligns with common needs for location-based attribution and audience activation. It can reduce the need to stitch together separate tools for location event generation and downstream marketing use.
Implementation requires engineering effort
SDK-based deployments typically require mobile engineering resources, app release cycles, and ongoing maintenance. Organizations without strong app development capacity may face longer time-to-value than with purely server-side or managed solutions. Operational overhead can increase when multiple apps, brands, or regions are involved.
Data quality varies by context
Location accuracy and event reliability depend on device settings, OS-level permissions, and user opt-in rates. Changes in mobile privacy controls can reduce available signals and affect audience size or measurement consistency. Results can vary significantly by geography, venue type, and user behavior.
Privacy and compliance complexity
Using precise location data for marketing requires careful consent management, disclosure, and governance. Buyers often need to validate how data is collected, retained, and shared across partners to meet internal policies and regulatory requirements. This can add legal and security review time during procurement and deployment.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Pro | $499.00 per month (billed monthly) | Active Places: 1,000; Active Users: 10,000/month; Place Visits: 25,000/month; Active Beacons: 1,000; Geofencing (radial & polygonal); Push messaging; Place analytics; Multi-organization management; REST API access; Email support; Knowledge base; Sample/demo apps. (Sold via Gimbal Store). |
| Enterprise / Custom | Custom pricing (contact sales) | Enterprise-level support and professional services. Per the official Subscription & Product Agreement, assignment of a Customer Success Manager and access to Customer Engineering requires a minimum Subscription Fee of $5,000 USD/month (enterprise orders are handled via sales/quotations). |
| Hardware / Beacons (store) | Examples: Series 22 Beacon $45.00; Series 10 Beacon $7.00; Series 21 Beacon $25.00 (price varies) | Gimbal sells proximity beacons and related hardware through its official store; hardware is sold separately from SaaS subscriptions. |
Notes:
- Pricing and tiers above are taken only from the vendor's official sites (Gimbal store pages and Infillion/Gimbal legal/pricing references).
Seller details
Infillion
Carlsbad, California, USA
2011
Private
https://infillion.com/
https://x.com/infillion
https://www.linkedin.com/company/infillion/
