GMass
Email tracking software
Sales acceleration software
Email logging software
Email workflow software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is GMass
GMass is a Gmail-based email outreach and mail-merge tool that runs as a Chrome extension and web app, designed to send personalized campaigns from a user’s Gmail account. It supports sequencing, follow-ups, and basic deliverability controls for sales, recruiting, PR, and customer outreach use cases. The product emphasizes working inside the Gmail interface rather than providing a full CRM environment, and it includes tracking and reporting for campaign performance.
Native Gmail workflow
GMass operates directly within Gmail, which reduces the need to switch between a separate outreach tool and the inbox. Users can create mail merges and sequences using Google Sheets and Gmail labels, aligning with common Google Workspace workflows. This approach can be simpler to adopt than broader sales suites that require CRM-centric processes.
Sequencing and follow-ups
GMass supports automated follow-up sequences based on rules such as non-replies, enabling repeatable outreach without manual sending. Campaign scheduling and recurring campaigns help teams run ongoing processes like lead nurturing or event invitations. For users who primarily need outbound email workflows, this can cover core acceleration needs without a full sales platform.
Email tracking and reporting
GMass provides open and click tracking and campaign-level reporting to measure engagement. It also includes features such as A/B testing and basic bounce handling to help evaluate message performance. These capabilities provide visibility comparable to many entry-level outreach and tracking tools, while staying centered on Gmail.
Not a full CRM
GMass focuses on email outreach rather than end-to-end pipeline management, forecasting, and account/lead data modeling. Teams that need structured deal stages, multi-channel activity capture, and advanced reporting typically require a separate CRM. This can introduce integration and process overhead compared with all-in-one sales platforms.
Gmail dependency and limits
The core experience depends on Gmail/Google Workspace and a Chrome-based workflow, which may not fit organizations standardized on other email clients. Sending is subject to Gmail and Google Workspace policies and limits, which can constrain high-volume outreach. Organizations with strict IT controls may also restrict browser extensions.
Limited native email logging
While GMass can track campaign activity, comprehensive email-to-CRM logging and activity synchronization often require additional setup or third-party connectors. This can make it harder to maintain a complete communication history in systems used by sales and support teams. Users seeking automatic, organization-wide email capture may find the logging capabilities less robust than dedicated sales engagement stacks.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Standard | $29.95 per user/month (monthly) — $20 per user/month (billed annually; $249/year) | Works inside Gmail; unlimited emails*, unlimited contacts & campaigns; mail-merge personalization; free email address verification; custom tracking links (SSL); Spam Solver; sequences & follow-ups; API access (+Zapier); A/B testing; triggered emails; Inbox Rotation (MultiSend); email support. |
| Premium | $39.95 per user/month (monthly) — $29 per user/month (billed annually; $349/year) | All Standard features plus extended automation and integrations (sequences/follow-ups, API access, A/B testing, triggered emails); high-priority support. |
| Professional | $59.95 per user/month (monthly) — $49 per user/month (billed annually; $599/year) | All Premium features plus Inbox Rotation (MultiSend), high-priority support, team collaboration features. |
| Team (examples shown on official pricing page) | Multiple team tiers (monthly and annual pricing shown): examples on the page include 5-user and larger team tiers — $175/mo, $295/mo, $725/mo, $1350/mo, $2200/mo (monthly billing shown); annual equivalents also shown on the page (e.g., $145/mo = $1,750 paid annually; $245/mo = $2,950 paid annually; $604/mo = $7,250 paid annually; $1,125/mo = $13,500 paid annually; $1,833/mo = $22,000 paid annually). | Team plans include the same feature set plus team/collaboration features; tiers are available for 5, 10, 25, 50, and 100 users (see official pricing page for exact matching tiers and seat counts). |
*Note: “Unlimited emails” is subject to Gmail/Google sending limits and/or use of SMTP; GMass documents that breaking Gmail’s limits depends on account configuration and/or third-party SMTP.
