Google Cloud Identity
Identity and access management (IAM) software
Identity management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$6.00 per user per month
Free TrialFree version
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What is Google Cloud Identity
Google Cloud Identity is a cloud-based identity and access management service used to manage user identities, authentication, and access to applications and devices. It is commonly used by IT and security teams to provision/deprovision users, enforce sign-in policies (including MFA), and integrate SSO across SaaS and internal apps. The product is closely aligned with Google Workspace and Google Cloud services, and it supports standards-based integrations such as SAML and OIDC for third-party applications.
Strong Google ecosystem integration
Cloud Identity integrates tightly with Google Workspace and Google Cloud services for user lifecycle management and access control. This reduces administrative overhead when the organization already uses Google as a primary productivity or cloud platform. It also supports common federation standards (SAML/OIDC) to extend SSO to many third-party applications.
Centralized identity lifecycle controls
The service supports directory functions, user and group management, and automated provisioning workflows. IT teams can apply consistent access policies and manage accounts across multiple applications from a central console. This is useful for joiner/mover/leaver processes and for reducing orphaned accounts.
Security policies and MFA support
Cloud Identity provides configurable authentication controls, including multi-factor authentication options and context-aware access capabilities depending on edition and configuration. Administrators can enforce sign-in requirements and reduce reliance on passwords alone. These controls help standardize authentication across supported apps and Google services.
Best fit for Google-first
Organizations that are not centered on Google Workspace or Google Cloud may find less operational benefit compared with more platform-agnostic IAM stacks. Some administrative workflows and integrations are optimized for Google services. This can increase complexity when the primary directory, device management, or collaboration suite is elsewhere.
Advanced features vary by edition
Capabilities such as context-aware access, endpoint controls, and certain security features depend on licensing tier and the broader Google Workspace/Cloud Identity edition in use. This can make feature comparisons and budgeting less straightforward during evaluation. Teams may need to validate which controls are available in their specific subscription.
Limited CIAM-focused capabilities
Cloud Identity is primarily designed for workforce identity rather than customer identity and access management (CIAM) use cases. For consumer-facing authentication, complex registration journeys, and fine-grained customer profile management, additional Google services or separate tooling may be required. This can add architectural and operational overhead for product-led identity scenarios.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Cloud Identity Free | $0 (permanently free) — includes 50 user licenses by default | Core identity and endpoint management; site-based licensing; additional free licenses can be requested via Admin console/support. |
| Cloud Identity Premium (Flexible plan) | $7.20 per user/month (billed monthly) | Full enterprise features; add/remove users any time; billed monthly per user; recommended for variable-size workforces. |
| Cloud Identity Premium (Annual / Fixed-Term plan) | $6.00 per license/month (1-year commitment; $72 per license/year) | Lower per-user rate with a 1-year commitment; cannot reduce license count until renewal; recommended for stable/growing workforces. |
Seller details
Google LLC
Mountain View, CA, USA
1998
Subsidiary
https://cloud.google.com/deep-learning-vm
https://x.com/googlecloud
https://www.linkedin.com/company/google/
