GoSquared
Conversational marketing software
Lead capture software
Digital analytics software
Marketing analytics software
Demand generation software
Lead generation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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£9 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Public sector and nonprofit organizations
- Education and training
- Media and communications
What is GoSquared
GoSquared is a web and product analytics platform that tracks real-time visitor activity and customer behavior to support marketing and sales workflows. It is used by small to mid-sized teams to understand traffic sources, identify engaged visitors, and trigger messaging or follow-up based on on-site actions. The product combines live visitor dashboards, event tracking, and lightweight automation features such as email and chat. It is positioned for teams that want analytics and lead capture in one tool without deploying a full enterprise customer data stack.
Real-time visitor visibility
GoSquared provides live views of who is on the site, what pages they view, and how they arrived. This supports time-sensitive outreach and prioritization of high-intent sessions. The real-time orientation is useful for teams that want immediate context rather than delayed batch reporting.
Analytics plus lead capture
The platform combines behavioral analytics with tools that can capture leads and connect activity to contacts. This reduces the need to stitch together separate point solutions for basic tracking and on-site engagement. For smaller teams, the unified approach can simplify setup and day-to-day operations.
Lightweight automation and messaging
GoSquared includes features to trigger communications based on user behavior, supporting simple demand generation workflows. These capabilities can cover common use cases such as follow-up emails or on-site chat prompts. It fits organizations that need straightforward automation tied directly to web activity.
Not an enterprise CDP
GoSquared focuses on web/product analytics and basic engagement rather than deep identity resolution and multi-system data unification. Organizations needing complex customer profiles across many sources may require additional infrastructure. This can limit suitability for large enterprises with advanced data governance requirements.
Limited advanced journey analytics
Compared with specialized marketing analytics stacks, reporting and attribution depth may be constrained for complex multi-touch journeys. Teams that require extensive modeling, custom pipelines, or highly configurable dashboards may outgrow the built-in analytics. This can lead to exporting data to external BI tools for deeper analysis.
Chat and routing depth varies
While it supports on-site messaging, it may not match the breadth of dedicated conversational platforms for routing, playbooks, and large-scale sales development workflows. Companies running high-volume inbound qualification or complex handoffs may need more specialized tooling. This can increase integration and operational overhead.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | £9 /mo | 100,000 pageviews; 3 projects. |
| Standard | £24 /mo | 500,000 pageviews; 5 projects. |
| Pro | £49 /mo | 1,000,000 pageviews; 10 projects. |
| Scale | £99 /mo | 2.5 million pageviews; 20 projects. |
On all plans: Unlimited team sharing; Email reports; UTM campaign tracking; Event tracking; Email support; GDPR compliant; Strong privacy controls; Unlimited data retention.
Seller details
GoSquared Ltd
London, UK
2010
Private
https://www.gosquared.com
https://x.com/gosquared
https://www.linkedin.com/company/gosquared/
