mParticle by Rokt
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Free Trial
Free version unavailable
- Media and communications
- Arts, entertainment, and recreation
- Accommodation and food services
What is mParticle by Rokt
Broad integration and routing
Strong mobile and app focus
Data governance and controls
Not a full analytics suite
Implementation requires discipline
DSAR needs broader stack
Plan & Pricing
Pricing model: Value-based / Credit-based (prepaid credits, "mParticle Credits"; also referred to as Value-Based Pricing, VBP) Free tier/trial: 30-day free trial available for the Analytics product (see notes).
How it works (official): Customers purchase mParticle Credits via an upfront contractual commitment; usage across billable items (events, real-time audiences, Cortex, storage, etc.) is metered each billing period and drawn down from pre-paid credits. Unit prices (per billing item) are specified in the customer contract; larger credit commitments unlock volume discounts. Invoices and detailed credit-usage reports are provided to customers each billing period.
Billable items (official list / summary):
- Tiered Events (counted in units of 1 million events; three tiers: Connect, Preserve, Personalize)
- Real-time products (Real-time Audiences and Calculated Attributes; metered per workspace and personalizaion event volumes)
- Real-time invocations (for some customers)
- mParticle-hosted rule invocations (Lambda invocation counts)
- Backfill and Data Replay (event units retrieved from storage)
- Profile API (provisioned in bands; not purely usage-metered)
- Cortex Intelligent Attributes (metered by active IAs and events forwarded to Cortex)
- Indicative (mParticle’s Analytics product) usage (metered by events used by Indicative)
Public list prices / visibility: mParticle does not publish a single public price table in USD on its documentation site. Unit prices are defined in customer contracts and are not listed as public fixed USD tiers. The product documentation includes an illustrative example of unit prices denominated in mParticle Credits (mPCs) for demonstration only (not published list prices):
- Example (illustrative only, from official docs): 60 mPCs per 1M Preserve-tier events; 74 mPCs per 1M Personalize-tier events; 5 mPCs per additional 6 months of long-term storage.
Purchase & billing cadence (official):
- Customers make an upfront contractual credit commitment and may purchase additional credits at any time.
- Growth/legacy plans may have annual billing; Enterprise contracts are typically billed monthly (per product docs/FAQ for Analytics-related products).
Availability of published prices: Not published; pricing is provided via sales/contract (contact provider).
Notes: The mParticle docs include a dedicated guide for Value-Based Pricing, a Usage & Billing report explanation, and a 30‑day free trial flow for the Analytics product (Analytics trial starts when a workspace is configured). All of the details above are taken from mParticle’s official documentation (docs.mparticle.com).
Seller details
