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GrubHub for Restaurants

Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
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Pricing from
Pay-as-you-go
Free Trial unavailable
Free version
User corporate size
Small
Medium
Large
User industry
  1. Arts, entertainment, and recreation
  2. Retail and wholesale
  3. Accommodation and food services

What is GrubHub for Restaurants

Grubhub for Restaurants is a merchant-facing platform that lets restaurants list menus, accept online orders, and manage delivery and pickup fulfillment through the Grubhub marketplace. It supports order intake, menu and hours management, promotions, and operational tools to help restaurants handle peak demand. The product primarily targets independent restaurants and multi-location operators that want access to marketplace demand and integrated delivery logistics.

pros

Large marketplace order channel

The platform connects restaurants to a consumer marketplace that can generate incremental delivery and pickup orders. Restaurants can use the marketplace presence to expand reach beyond their own websites and phone ordering. This is particularly useful for operators that do not have established first-party ordering traffic.

Integrated delivery and pickup workflows

Grubhub supports both delivery and pickup ordering with operational tooling for managing incoming orders. Restaurants can rely on marketplace delivery logistics rather than staffing their own drivers in many cases. This reduces the need to build and maintain a separate dispatch operation.

Menu, hours, and promo controls

Restaurants can manage menus, item availability, pricing, and operating hours from a merchant interface. The platform also provides promotional levers (such as discounts or sponsored placement options) to influence demand. These controls help operators adjust to capacity constraints and local demand patterns.

cons

Marketplace dependency and fees

Using a third-party marketplace can introduce ongoing commission and service fees that affect unit economics. Restaurants may have limited ability to negotiate pricing and terms, especially smaller operators. Over time, reliance on marketplace demand can reduce incentives to grow first-party ordering channels.

Limited ownership of customer relationship

Marketplace orders typically provide less direct control over the end-customer experience compared with first-party ordering. Customer data access and remarketing options can be constrained by platform policies. This can make it harder to build repeat business outside the marketplace.

Operational complexity during peak times

High order volume can strain kitchen operations, especially when marketplace demand spikes unexpectedly. Managing menu accuracy, prep times, and item availability requires ongoing attention to avoid cancellations and poor customer outcomes. Multi-location operators may also need additional process discipline to keep menus and hours consistent across stores.

Plan & Pricing

Plan Price Key features & notes
Basic 5% marketing commission No platform or maintenance fees; standard customer delivery fee; placement on Grubhub & Seamless; free professional menu photoshoot; access to Grubhub+; ad credit equal to commission rate.
Plus 15% marketing commission Lower customer delivery fee vs Basic; includes Basic features; access to Grubhub+ diners; monthly ad credit equal to commission rate; increased exposure via sponsored listings.
All-access 20% marketing commission Lowest customer delivery fee; highest level of support and marketing tools; includes features from Plus/Basic; labeled "Best value" on official site.

Additional official notes:

  • Delivery add-on (Grubhub Delivery) — delivery fees start at 10% when using Grubhub's drivers.
  • Self Delivery — restaurants using their own drivers pay zero delivery fees for those orders.
  • Grubhub Direct (branded online ordering) — described on the site as commission-free for online orders with zero setup fees and zero monthly hosting fees.
  • No sign-up fee to be listed on Grubhub Marketplace; "Zero platform or maintenance fees" stated on the official site.

Seller details

Just Eat Takeaway.com
Chicago, Illinois, United States
2004
Subsidiary
https://get.grubhub.com/
https://x.com/grubhub
https://www.linkedin.com/company/grubhub

Tools by Just Eat Takeaway.com

GrubHub for Restaurants

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