Centrical
Sales performance management software
Sales training and onboarding software
Sales acceleration software
Sales gamification software
Gamification software
Contact center quality assurance software
Corporate learning management systems
Employee engagement software
Call & contact center software
Talent management software
Training eLearning software
Employee training management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Centrical
Centrical is a performance experience platform used to improve frontline execution through coaching, microlearning, gamification, and performance management workflows. It is commonly deployed for sales and contact center teams to support onboarding, ongoing training, quality initiatives, and KPI-driven behavior change. The platform combines learning content delivery with performance data, challenges, and coaching actions to drive day-to-day adoption. It typically complements CRM and contact center systems rather than replacing them.
Unified coaching and microlearning
Centrical combines coaching workflows with microlearning and reinforcement in one environment, which can reduce reliance on separate training and engagement tools. Managers can assign learning, provide feedback, and track completion alongside performance signals. This structure fits continuous enablement use cases beyond initial onboarding. It is especially relevant for high-volume frontline teams where short, frequent interventions are preferred.
Gamification tied to KPIs
The product supports competitions, challenges, and recognition mechanics that can be linked to measurable KPIs. This can help teams operationalize behavior change programs (for example, improving adherence, quality scores, or sales activity targets) rather than running standalone contests. Compared with CRM-centric tools in the reference set, Centrical focuses more on motivation and execution layers than pipeline management. It can be used to drive adoption of processes that live in other systems.
Frontline and contact-center fit
Centrical is designed for frontline roles such as sales reps and contact center agents, where coaching cadence and engagement are ongoing needs. It supports structured manager actions and agent-facing experiences that align with quality and performance programs. This makes it a practical add-on for organizations that already use a CRM for deal tracking but need stronger enablement and engagement. It is also applicable to distributed teams that require consistent reinforcement.
Not a CRM replacement
Centrical does not function as a full CRM for opportunity management, forecasting, and account-centric workflows. Organizations typically still need a CRM from the reference set for core sales operations. As a result, value depends on integration and process alignment with existing systems. Buyers expecting an all-in-one sales system may find overlap and gaps.
Integration and data dependency
To tie gamification and coaching to real performance outcomes, the platform often relies on data feeds from CRM, telephony, or contact center platforms. Integration scope and data quality can materially affect reporting accuracy and the credibility of leaderboards and KPIs. Implementation may require coordination across sales ops, IT, and enablement teams. This can extend time-to-value compared with simpler, standalone training tools.
Program design effort required
Effective use typically requires ongoing program management to create content, define challenges, calibrate incentives, and maintain coaching routines. Without sustained governance, gamification can become noise and learning content can go stale. Organizations with limited enablement resources may struggle to maintain momentum. This is a common operational constraint for performance and engagement platforms.
Seller details
Centrical
New York, NY, USA
2013
Private
https://www.centrical.com/
https://x.com/centrical
https://www.linkedin.com/company/centrical/
