IFTTT
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$2.99 per month
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What is IFTTT
IFTTT is a cloud automation platform that connects apps, services, and devices using event-based “if this, then that” workflows (Applets). It is used by consumers, creators, and small teams to automate routine tasks across SaaS tools, smart home platforms, and web services, with options for no-code setup and light customization. The product emphasizes simple triggers/actions, a large library of prebuilt integrations, and optional developer features such as webhooks and a platform for building and publishing integrations.
Large integration ecosystem
IFTTT provides a broad catalog of prebuilt connections across consumer apps, SaaS tools, and IoT platforms. This reduces setup time for common automations compared with building direct point-to-point integrations. The public Applet library also helps users discover and reuse existing workflows.
Low-code automation model
The trigger/action pattern makes it straightforward to create simple, event-driven workflows without writing code. Users can start with templates and then adjust conditions and actions where supported. Webhooks enable basic custom integrations when a native connector is not available.
Developer and partner tooling
IFTTT offers a developer platform for creating services and publishing integrations that others can use. This supports partner-led distribution of automations through IFTTT’s ecosystem. It can be useful for product teams that want a lightweight way to expose automations without building a full integration marketplace from scratch.
Limited enterprise integration depth
IFTTT is optimized for straightforward automations rather than complex, multi-step enterprise integration patterns. Capabilities such as advanced data mapping, robust transformation, and large-scale orchestration are more limited than in enterprise-focused iPaaS offerings. This can constrain use cases involving high-volume data synchronization or complex business processes.
Governance and compliance constraints
Organizations with strict requirements may find fewer controls for centralized administration, auditability, and policy enforcement compared with enterprise integration platforms. Data handling and connector permissions depend heavily on the underlying third-party services. This can make it harder to standardize security and compliance across many automations.
Connector behavior varies by service
Trigger frequency, available actions, and supported fields differ across integrations and can change when third-party APIs change. Some automations rely on polling or service-specific limitations rather than real-time events. As a result, reliability and latency can be inconsistent across different Applets.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0.00 / forever | 2 Applets, Standard Applet speeds, DIY or use published Applets, Unlimited Applet runs, Free mobile app access, Simple no-code integrations |
| Pro | $2.99 per month (or $35.88 billed annually) | 20 Applets, Fastest Applet speeds, Multi-action Applets, Webhooks, Twitter Applets, Increased rate limits, Exclusive triggers & actions, Customer support |
| Pro+ | $8.99 per month (or $107.88 billed annually) | Unlimited Applets, Everything in Pro, AI services, Connect multiple accounts per service, Use queries & filter code, Prioritized customer support |
Seller details
IFTTT Inc.
San Francisco, CA, USA
2010
Private
https://ifttt.com/
https://x.com/IFTTT
https://www.linkedin.com/company/ifttt/
