Kissmetrics
Product analytics software
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- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$25.99 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Retail and wholesale
- Accommodation and food services
- Healthcare and life sciences
What is Kissmetrics
Kissmetrics is a product and digital analytics platform focused on tracking user behavior across web and mobile experiences using person-level event data. It supports funnel analysis, cohort reporting, and segmentation to help product, marketing, and growth teams understand conversion and retention. The product emphasizes tying actions to identified users (rather than only anonymous sessions) and supports campaign attribution and behavioral email triggers through integrations.
Person-level behavioral tracking
Kissmetrics is designed around identifying users and associating events to a person profile over time. This supports analysis of repeat behavior, retention, and cross-session journeys that are harder to interpret with purely session-based web analytics. Teams can use this model to connect acquisition sources to downstream product actions and revenue-related events.
Funnel and cohort reporting
The platform provides funnel analysis to measure step-by-step conversion and identify drop-off points. Cohort reporting helps teams compare retention and repeat behavior across signup dates, campaigns, or segments. These capabilities align with common product analytics workflows used for growth and lifecycle optimization.
Segmentation and attribution workflows
Kissmetrics supports segmentation based on user properties and event history, enabling targeted analysis of different customer groups. It also includes attribution-oriented reporting to connect marketing efforts with product outcomes. Integrations and data export options help operationalize insights in downstream tools (for example, messaging or BI).
Less emphasis on experimentation
Compared with platforms that center on feature flagging and A/B testing, Kissmetrics is primarily an analytics system rather than an experimentation control plane. Organizations that need tightly coupled experiment assignment, rollout controls, and statistical evaluation may require additional tooling. This can increase implementation complexity for product teams running frequent experiments.
Implementation requires instrumentation
To get reliable person-level analytics, teams must implement event tracking and user identification consistently across properties. Data quality issues (naming conventions, missing properties, identity stitching) can reduce report accuracy and trust. This typically requires ongoing governance between engineering, product, and marketing stakeholders.
May not cover full DXA needs
Kissmetrics focuses on event-based analytics and conversion/retention reporting rather than full digital experience analytics such as session replay, heatmaps, or advanced struggle detection. Teams prioritizing qualitative replay-based investigation or UX diagnostics may need complementary tools. This can lead to a broader stack for end-to-end experience analysis.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Bronze | $25.99 / month | Free onboarding (Yes); Monthly Events: 10,000; User Seats: 1; Populations: 3; For small teams. |
| Build Your Own (1M Events) | $125.99 / month | Custom "Build Your Own" limited plan: 1M events; Monthly billing shown; Yearly billing available with 25% off. |
| Silver | $299 / month | Up to 2,000,000 events; 3 user seats; 1 domain tracked; 10 populations; Guided onboarding; Priority email support; For medium teams. |
| Gold | $499 / month | Up to 5,000,000 events; 10 user seats; 3 domains tracked; 20 populations; Includes Revenue & Cohort reports; Guided onboarding; Expert customer support. |
| Platinum | Custom (contact sales) | Enterprise tier: 5M+ events; Unlimited user seats, domains, populations; Power report, SQL report, A/B testing reports; Account manager & dedicated customer success (quoted on contact). |
Note: The Kissmetrics pricing page also displays a "Pay As You Go" option labeled "$0.00+/mo" for flexible usage, but the pricing page does not show a per-event rate or clear pay‑as‑you‑go unit price on the public pricing page.
Seller details
Kissmetrics, Inc.
San Francisco, CA, USA
2008
Private
https://www.kissmetrics.io/
https://x.com/kissmetrics
https://www.linkedin.com/company/kissmetrics/
