Lasso
Affiliate marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$19 per month
Free Trial unavailable
Free version
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What is Lasso
Lasso is an affiliate marketing tool designed to help publishers and content teams manage and optimize affiliate links on their websites. It focuses on link creation, link display components, and performance monitoring to support content-driven affiliate revenue. Typical users include bloggers, niche publishers, and small teams running affiliate sites who want centralized link management within their content workflow.
Centralized affiliate link management
Lasso provides a single place to create, organize, and update affiliate links used across a site. This supports faster maintenance when programs, URLs, or tracking parameters change. Centralized management reduces the risk of outdated links persisting in older content.
Content-focused link presentation
The product emphasizes tools that fit common publisher workflows, such as inserting and managing affiliate links within articles. This aligns well with teams that monetize primarily through content and SEO rather than large partner ecosystems. It can be a practical fit for sites that need consistent link formatting and placement across many pages.
Performance visibility for links
Lasso offers reporting intended to help users understand how affiliate links perform. This can support iterative optimization of placements and calls-to-action within content. For smaller publishers, having link-level visibility in one tool can reduce reliance on manual spreadsheets.
Not a full partner platform
Lasso is oriented toward affiliate link management for publishers rather than end-to-end partner program operations. Organizations that need partner recruitment, contracting, payout workflows, and multi-partner deal management may require additional systems. This can limit suitability for companies running complex partner ecosystems.
Ecosystem and integrations vary
Affiliate stacks often depend on integrations with networks, tracking providers, and e-commerce platforms. Compared with broader partner management suites, Lasso’s integration depth may not cover all enterprise requirements. Buyers should validate compatibility with their specific affiliate networks and reporting needs.
Best fit for web publishers
The product is primarily designed for websites and content teams, which may not map well to mobile apps, offline channels, or lead-gen call tracking use cases. Companies with multi-channel attribution requirements may find the reporting model insufficient. Larger teams may also need more granular governance and workflow controls than a publisher-focused tool typically provides.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free (Lasso Lite) | FREE | Single product displays in WordPress; Simple link dashboard; Amazon images & pricing with API; AI support & docs; described on pricing page as "Start the essentials free forever". |
| Creator | $19/mo (billed annually at $190) | Includes 1 property; Product displays, tables & grids; Amazon images & pricing; Broken link alerts; Basic link dashboard; Simple analytics; AI & Human Support. |
| Pro | $29/mo (billed annually at $289) | Includes 3 properties; Synced link dashboard; Advanced analytics; International link localization; Product displays, Amazon images & pricing; Broken link alerts; AI & Human Support. |
| Studio | $59/mo (billed annually at $549) | Includes 5 properties; Team support & permissions; API access; Priority support; Advanced analytics; Synced link dashboard; Product displays and full feature set. |
Seller details
Lasso
Austin, Texas, United States
2019
Private
https://getlasso.co/
https://x.com/getlasso
https://www.linkedin.com/company/getlasso
