Launchmetrics
Event marketing software
Event planning software
Media and influencer targeting software
Media monitoring software
PR analytics software
Influencer marketing platforms
Social media analytics software
Digital asset management software
Barcode software
Inventory control software
Event management software
Public relations (PR) software
Social media marketing software
Inventory management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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€780 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Retail and wholesale
- Accommodation and food services
- Arts, entertainment, and recreation
What is Launchmetrics
Launchmetrics is a brand performance and PR analytics platform used to plan, execute, and measure fashion, luxury, and beauty marketing activities across media, influencers, and owned social channels. It supports workflows for influencer and media relationship management, campaign and event tracking, and reporting on coverage and social impact. The product is commonly used by brand marketing/communications teams and agencies that need unified measurement and contact management for PR and influencer programs. It differentiates through its focus on the fashion/luxury ecosystem and its integrated measurement approach across earned, owned, and influencer activity.
Unified PR and influencer measurement
The platform consolidates performance tracking across press coverage, influencer activity, and brand social channels into a single reporting environment. This helps teams compare outcomes across channels without stitching together multiple point tools. It is well-suited to organizations that need recurring reporting for campaigns, launches, and events. The analytics focus is deeper than typical event-only platforms in the reference set.
Media and influencer database workflows
Launchmetrics supports contact discovery, segmentation, and relationship workflows for media and influencers. Teams can manage outreach lists, track interactions, and align contacts to campaigns and events. This is useful for PR teams that need CRM-like structure tied to coverage outcomes. It provides functionality beyond basic attendee management found in many event tools.
Campaign and event performance reporting
The product links activities (such as launches, showrooms, and events) to resulting media and social outputs for post-event analysis. This supports consistent KPI reporting across multiple activations over time. It can reduce manual effort in compiling results from disparate sources. The emphasis is on PR impact measurement rather than ticketing or venue logistics.
Not a full event operations suite
While it can support event-related planning and measurement, it is not primarily designed for end-to-end event execution such as ticketing, registration at scale, venue seating, or complex onsite attendee experiences. Organizations running large conferences may still require dedicated event management software for operational workflows. This can introduce integration and process overhead. Buyers should validate event feature depth against their specific event format.
Industry-specific orientation
The product’s data model and workflows are strongly oriented toward fashion, luxury, and beauty use cases. Organizations outside these sectors may find that terminology, reporting templates, or contact datasets are less aligned with their needs. This can increase configuration effort and reduce time-to-value. Fit should be assessed for non-fashion verticals.
Category overlap can be confusing
Launchmetrics spans PR analytics, influencer marketing, media monitoring, and elements of asset/workflow management, which can make ownership and scope unclear across internal teams. Some functions (e.g., DAM, inventory/barcode-related needs) may be limited compared with specialized systems in those categories. Companies may still need separate tools for asset governance or physical inventory control. Clear requirements mapping is important before consolidation.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | From €780 per month | All core Launch solutions included. Metrics: 5 competitors, 1 country/region. "Request Pricing" on site. |
| Pro | Pricing on request | All core features plus enhanced collaboration and customizable workflows. Metrics: 8 competitors, 3 countries/regions. |
| Premium | Pricing on request | Enterprise-grade capabilities: enhanced collaboration, customizable workflows, RFID and API access. Metrics: 15 competitors, 3 countries/regions; quarterly Brand Insights; API and Delta sharing. |
| Ultimate | Custom | Fully customized enterprise package (contact sales). All Launch and Metrics solutions customizable. |
Additional official (usage-based) pricing found on Launchmetrics Spotlight (content/image licensing):
Pricing model: Usage-based (content licensing / single-image purchases) Free tier/trial: N/A for Spotlight purchases Example costs: Online – €80 (single image, online use); Print – from €120 (small) / €200 (medium) / €280 (large); Archive – €400. Discount options / notes: Launchmetrics Spotlight advertises content packages with up to 40% off when purchasing a package. (All pricing & offers shown on official Launchmetrics Spotlight page.)
Notes / free trial info (official site):
- The main Launchmetrics product pricing page lists Starter, Pro, Premium and Ultimate tiers; most tiers require requesting pricing or contacting sales. Starter is the only listed explicit price ("From €780 / Month").
- Launchmetrics offers a time-limited media monitoring offer: "Get 3 Months Free" media coverage newsletter (weekly) — sign-up required (official page: "Media Monitoring Trial: Get 3 Months Free Coverage"). This is a product-specific trial (media monitoring newsletter), not a clearly labeled platform-wide free trial.
Seller details
Launchmetrics
New York, NY, USA
2011
Private
https://www.launchmetrics.com/
https://x.com/launchmetrics
https://www.linkedin.com/company/launchmetrics/
