Leadinfo
Sales intelligence software
Lead mining software
Visitor identification software
Demand generation software
Lead generation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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€69 per month
Free Trial
Free version unavailable
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What is Leadinfo
Leadinfo is a B2B visitor identification and lead generation tool that identifies companies visiting a website and turns that traffic into sales leads. It is used by sales and marketing teams to prioritize outreach based on firmographic details and on-site behavior signals. The product typically combines website tracking, company enrichment, and lead routing/notifications, with integrations to common CRM and marketing workflows.
Website-to-company identification
Leadinfo focuses on identifying the organizations behind anonymous website visits and presenting them as actionable accounts. This supports account-based prospecting and helps teams prioritize follow-up based on pages viewed and visit frequency. For organizations with meaningful B2B web traffic, this can create a steady stream of account-level leads without requiring form fills.
Sales-ready lead workflows
The product is designed to move identified visitors into sales workflows via alerts, lead lists, and CRM handoff. Teams can use visit intent signals (e.g., specific page views) to time outreach and tailor messaging. This aligns well with sales intelligence use cases where speed-to-lead and context matter.
Firmographic enrichment for targeting
Leadinfo provides company-level details that help qualify and segment identified visitors (e.g., industry and company attributes). This enables basic scoring and routing to the right owner or team. It also supports building target account lists from observed demand rather than only from static databases.
Limited person-level identification
Visitor identification tools typically resolve to companies more reliably than to individual contacts, and Leadinfo is primarily account-focused. Sales teams that need direct-dial contacts, verified emails, and deep contact graphs may still require a separate data provider. This can add cost and workflow complexity when moving from account interest to individual outreach.
Accuracy depends on traffic mix
Identification quality can vary based on visitor geography, network types (e.g., mobile, VPN), and the share of traffic coming from large ISPs or privacy-focused browsers. Some visits may remain unidentified or be attributed only at a broad level. Teams should validate match rates against their own traffic sources before relying on it for pipeline targets.
Compliance and consent overhead
Because the product involves tracking website behavior and associating it with organizations, customers often need to align deployment with cookie consent, privacy notices, and internal governance. Requirements can differ by region and industry, which may slow rollout. Legal and security reviews are common for this category of software.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | €69 /mo (starting — 0–50 identified companies); €99 /mo (51–100) | Real-time visitor identification; database with +300M decision makers (LinkedIn profiles, phone, email); automated lead scoring; 67 CRM integrations; Google Ads integration; 3 users & 3 automations; email support; 14-day free trial. Pricing scales by number of identified companies; larger tiers available (see notes). |
| Scale (Most popular) | €159 /mo (starting — 0–250 identified companies); prices increase by tier up to €539 /mo (4,001–5,000); contact sales for 5,000+ | Everything in Starter plus GA4 & Looker Studio, LinkedIn Ads, HubSpot & MS Dynamics integrations; screen recordings (7-day retention); creating/using personas; 10 users & 10 automations; automated CRM data sharing; bulk tagging via import; phone support. |
| Pro | €359 /mo (starting — 0–750 identified companies); prices increase by tier up to €889 /mo (4,001–5,000); contact sales for 5,000+ | Everything in Scale plus Matomo, Salesforce & Marketo integrations; unlimited users & automations; mobile phone numbers; screen recordings (14-day retention); unlimited imports; dedicated Customer Success Manager; personalized onboarding & quarterly check-ins. |
Add-ons & extras (official site):
- Autopilot: starting at €39 /seat (email & LinkedIn automation).
- Leadbot Business: starting at €39 /mo.
- Liquid Content: starting at €39 /mo.
- Screen recording: included from Scale package.
Notes: Pricing is presented on Leadinfo's official pricing page as tiered by the number of "identified companies" per month; the vendor offers a 14-day free trial and states pricing can be adjusted based on trial results. All prices and features above are taken from Leadinfo's official pricing page (leadinfo.com/en/pricing).
Seller details
Leadinfo B.V.
Rotterdam, Netherlands
Private
https://www.leadinfo.com/
https://x.com/leadinfo
https://www.linkedin.com/company/leadinfo/
