Leadinfo
Lead intelligence software
Visitor identification software
Demand generation software
Lead generation software
AI lead generation tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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€69 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Professional services (engineering, legal, consulting, etc.)
- Construction
- Manufacturing
What is Leadinfo
Leadinfo is a B2B visitor identification and lead intelligence platform that identifies companies visiting a website and turns that traffic into sales leads. It is used by sales and marketing teams to monitor site visits, enrich lead context, and route prospects into outreach or CRM workflows. The product focuses on IP-based company identification, lead capture forms, and integrations with common CRM and marketing tools. It is typically deployed by SMB and mid-market teams that want visibility into anonymous website traffic without running full-scale data-provider workflows.
Website visitor company identification
Leadinfo centers on identifying organizations behind website visits and presenting those visits as actionable leads. It provides visit timelines and page-level context that helps qualify intent based on on-site behavior. This is a practical fit for teams that prioritize inbound intent signals over large-scale outbound prospecting lists.
Lead capture and routing
The platform includes lead capture capabilities (for example, forms and notifications) to convert and route inbound interest. It supports workflows that alert sales when target accounts return to the site, enabling timely follow-up. This aligns well with demand generation teams that want to connect web activity to sales actions.
Integrations for sales workflows
Leadinfo integrates with common CRM and marketing systems to push identified companies and captured leads into existing pipelines. This reduces manual copying of account details and helps keep activity visible in the systems of record. Compared with tools that focus mainly on data enrichment or sequencing, Leadinfo’s value is strongest when tied to website-driven workflows.
Not a full prospecting database
Leadinfo is primarily driven by website traffic identification rather than providing a broad, standalone contact database for outbound prospecting. Teams that need large-scale list building, contact discovery, or multi-source enrichment may require additional tools. As a result, it may not replace platforms designed for end-to-end outbound data and engagement.
Identification accuracy varies
Company identification based on IP and network signals can be incomplete or ambiguous, especially for remote workers, VPN usage, shared networks, or mobile traffic. Some visits may resolve only to an ISP or a generic network rather than a specific company. This can limit coverage and require manual validation for high-stakes targeting.
AI capabilities are limited
While it can support lead generation workflows, Leadinfo is not primarily positioned as an AI-first lead generation system for automated research, personalization, or autonomous outreach. Teams looking for advanced AI-driven prospecting, scoring, or multi-step agentic workflows may find the AI feature depth limited. In those cases, Leadinfo often functions as an intent signal source rather than the core AI engine.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | €69 per month | Real-time visitor identification; database with 300M+ decision makers (LinkedIn profiles, phone numbers, emails); automated lead scoring; 67 free CRM integrations; Google Ads integration; 3 users & 3 automations; Customer support via email; 14-day free trial. Pricing scales by number of identified companies (usage tiers). |
| Scale (Most popular) | €159 per month | Everything in Starter plus GA4 & Looker Studio integration, LinkedIn Ads integration, HubSpot & MS Dynamics integrations, Screen recordings (7-day retention), Persona creation, 10 users & 10 automations, phone support. Pricing varies by identified-company tiers. |
| Pro | €359 per month | Everything in Scale plus Matomo, Salesforce & Marketo integrations, unlimited users & automations, mobile phone numbers, screen recordings (14-day retention), unlimited imports, dedicated Customer Success Manager, personalized onboarding & quarterly check-ins. Pricing scales by identified-company tiers; highest-volume tiers require contacting sales. |
Add-ons (official site lists starting prices):
- Autopilot (email & LinkedIn automation): starting at €39 per seat (note: help docs state price depends on base package: €39/user/mo for Starter, €59/user/mo for Scale, €79/user/mo for Pro).
- Leadbot Business: starting at €39 per month.
- Liquid Content: starting at €39 per month.
- Screen recording: included from Scale package (longer retention in Pro).
Seller details
Leadinfo B.V.
Rotterdam, Netherlands
Private
https://www.leadinfo.com/
https://x.com/leadinfo
https://www.linkedin.com/company/leadinfo/
