Linkly
URL shortener
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$22 per month
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Free version
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What is Linkly
Linkly is a URL shortener used to create and manage short links for marketing, social sharing, and campaign tracking. It supports branded domains and link analytics to help teams understand click performance across channels. The product also includes options for link retargeting and link-level controls intended for advertisers and performance marketers.
Branded links and domains
Linkly supports custom/branded domains so organizations can publish short links under their own brand. This helps maintain consistent link identity across campaigns and channels. It aligns with common requirements for marketing teams that need control over link naming and domain reputation.
Campaign tracking analytics
The platform provides click analytics to monitor link performance over time. This is useful for comparing channels, creatives, and placements using separate short links. Analytics are a core capability in this category and Linkly includes them as part of its workflow.
Retargeting-focused link features
Linkly offers retargeting-oriented capabilities that let marketers associate audiences with link clicks for downstream advertising use cases. This can reduce the need for separate tooling when the primary goal is performance marketing. It is a differentiator versus basic short-link tools that focus only on shortening and redirects.
Vendor details hard to verify
Publicly verifiable corporate information for "Linkly" is not consistently available across authoritative sources. Multiple unrelated products use similar names, which increases the risk of misidentifying the vendor. FitGap users may need to confirm the exact product URL and legal entity during procurement.
Category parity on basics
Core URL-shortening functions (short links, redirects, and standard analytics) are widely available in this market. If an organization only needs basic shortening and reporting, Linkly may not provide clear functional separation from other established tools. Buyers should validate which features are included by plan and any usage limits.
Potential governance limitations
Compared with enterprise-focused link management platforms, Linkly may offer fewer documented controls for large-scale governance (for example, SSO/SAML, granular roles, audit logs, or advanced admin policies). These capabilities are often required in regulated or large organizations. Teams should confirm security, compliance, and admin features before standardizing.
Plan & Pricing
Pricing model: Tiered (usage-based by monthly clicks) Free tier/trial: Free tier available — 500 clicks/month (free workspace). No time-limited paid trial stated on official site. Example costs:
- 5,000 monthly clicks — $22/month (billed annually only).
- 25,000 monthly clicks — $39/month.
- 50,000 monthly clicks — $67/month.
- 100,000 monthly clicks — $107/month.
- 200,000 monthly clicks — $176/month.
- 500,000 monthly clicks — $329/month.
- Unlimited — $569/month.
Billing & discounts: Annual plans provide ~2 months free (≈17% savings). Domains (add-on): $23/year (standard) or $34.50/year (premium TLDs).
Included: All features are included on every plan (custom domains, retargeting pixels, QR codes, API access, unlimited users & links, analytics, etc.).
Free plan key limits: 500 clicks/scans per month; 500 links/QR codes; up to 5 custom domains.
Source: Official Linkly pricing & release notes pages.
