Lob
Direct mail automation software
Print fulfillment software
Address verification tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$225 per month
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- Information technology and software
- Media and communications
- Energy and utilities
What is Lob
Lob is an API-first platform for automating direct mail and related print workflows, including address verification and print-and-mail fulfillment. It is used by engineering, operations, and marketing teams to generate, personalize, and send letters, postcards, checks, and other printed communications from business systems. The product emphasizes programmatic integration (REST APIs, webhooks) and data-driven workflows rather than a purely UI-led campaign tool. It also provides address verification and deliverability-related tooling to reduce undeliverable mail.
API-first direct mail workflows
Lob provides developer-oriented REST APIs and webhooks to create, personalize, and send mail pieces from applications and back-office systems. This supports transactional and event-triggered use cases (e.g., onboarding letters, compliance notices, billing communications) in addition to marketing sends. Compared with more UI-centric gifting or campaign platforms in the space, Lob is often positioned for teams that want direct integration into product and data pipelines.
Integrated print and mail fulfillment
The platform combines document generation, printing, and mailing into a single workflow, reducing the need to manage separate print vendors and handoffs. It supports common formats such as postcards and letters and can be embedded into automated processes. This can simplify operational controls like job tracking and status updates through programmatic callbacks.
Address verification and standardization
Lob includes address verification capabilities to validate and standardize addresses before sending mail. This helps reduce returned mail and improves downstream deliverability reporting. For organizations that maintain large customer address databases, this can be used as a pre-send hygiene step integrated into data ingestion or CRM sync processes.
Developer resources often required
Many of Lob’s strengths depend on implementing and maintaining API integrations, templates, and workflow logic. Teams without engineering support may find setup and ongoing changes slower than tools designed primarily for non-technical marketers. Organizations seeking a fully managed, UI-only direct mail experience may need additional services or internal operations capacity.
Less focus on gifting orchestration
Lob centers on print-and-mail automation rather than broader sending programs that include physical gifts, warehousing, and complex recipient choice flows. Companies looking for multi-item gifting catalogs and end-to-end swag logistics may find the feature set more limited for those scenarios. It is typically better aligned to standardized mail pieces and document-driven communications.
Cost and complexity at scale
At higher volumes, costs can be influenced by print specifications, postage, address quality, and operational requirements such as tracking and reprints. Managing templates, compliance needs, and deliverability workflows can add process complexity as programs expand across teams and geographies. Buyers often need careful scoping of use cases and volume assumptions to forecast total spend.
Plan & Pricing
Print & Mail (Automated Direct Mail) — Pricing Plans
| Plan | Price | Key features & notes |
|---|---|---|
| Developer | Free | 1 Developer seat, up to 500 mailings/month, 10 HTML templates, basic platform features; print & postage costs charged per-piece (starting at $0.872/postcard, $0.806/letter). |
| Startup | $260 per month (monthly) — $225 per month (if billed annually) | 3 users, up to 3,000 mailings/month, 10 HTML templates; print & postage starting at $0.612/postcard, $0.636/letter; US address verifications add-on example: 1,000 included for $25/mo or $0.025/additional. |
| Growth | $550 per month (monthly) — $480 per month (if billed annually) | 5 users, up to 6,000 mailings/month, 25 HTML templates; print & postage starting at $0.582/postcard, $0.606/letter; US address verifications example: 50,000 included for $450/mo or $0.009/additional. |
| Enterprise | Custom pricing | 20+ users, custom mail capacity, 50+ templates, custom print & postage pricing, premium account support — contact sales. |
Notes: Mail-piece prices listed above are "inclusive of print, postage and envelopes (where applicable)" and vary by plan. Lob billing separates platform subscriptions (fixed recurring) and per-piece usage funded by Lob Credits.
Address Verification (AV) — US verification (tiered subscription + per-request overages)
| Plan | Price (billed annually / billed monthly) | Included API requests / overage |
|---|---|---|
| Developer | $0 / $0 | 300 requests/month included (US verifications); no overage rate (N/A). |
| Startup | $20 / $25 | 1,000 requests/month included; $0.020 per additional request (annual billing); $0.025 per additional request (monthly billing). |
| Business | $100 / $120 | 10,000 requests/month included; $0.010 per additional request (annual); $0.012 per additional request (monthly). |
| Growth | $390 / $450 | 50,000 requests/month included; $0.008 per additional request (annual); $0.009 per additional request (monthly). |
| Enterprise | Talk to Sales | Custom/Contact sales for volume and pricing. |
Address Verification — International verification (tiered)
| Plan | Price (billed annually / billed monthly) | Included API requests / overage |
|---|---|---|
| Developer | $0 / $0 | 0 requests/month included; N/A overage listed (some international features limited). |
| Startup | $25 / $30 | 500 requests/month included; $0.050 per additional request (annual); $0.070 per additional request (monthly). |
| Business | $95 / $115 | 2,000 requests/month included; $0.048 per additional request (annual); $0.058 per additional request (monthly). |
| Growth | $465 / $550 | 10,000 requests/month included; $0.047 per additional request (annual); $0.055 per additional request (monthly). |
| Enterprise | Talk to Sales | Contact Lob for details. |
(AV notes: US autocomplete included in all plans; Zip lookups count toward US Verification usage.)
Seller details
Lob, Inc.
San Francisco, CA, USA
2013
Private
https://www.lob.com
https://x.com/lob
https://www.linkedin.com/company/lob/
