Lofty
Real estate CRM software
Real estate marketing software
Real estate software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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- Construction
- Manufacturing
- Accommodation and food services
What is Lofty
Lofty is a real estate CRM and marketing platform designed for residential agents and teams to manage contacts, leads, and transaction-related workflows. It combines lead capture, automated follow-up, and marketing tools such as email and listing promotion in a single system. The product is typically used by agents who want an integrated CRM plus marketing automation rather than separate point solutions.
Integrated CRM and marketing
Lofty combines contact management, lead routing, and follow-up automation with marketing execution in one platform. This reduces the need to connect multiple tools for common agent workflows like lead capture to nurture. It is well-aligned to teams that want a single system of record for leads and communications.
Automation for lead follow-up
The platform supports automated sequences and tasking to help agents respond consistently to new inquiries. This is useful for teams that need standardized processes across multiple agents. Compared with more relationship-only CRMs, the emphasis is on operationalizing lead response and nurture.
Agent and team workflows
Lofty is built around day-to-day agent activities such as pipeline tracking, assignments, and communication history. Team-oriented features support distributing leads and monitoring activity. This fits small-to-midsize teams that need visibility into performance and follow-through.
Integration depth varies
While Lofty can connect with common real estate lead sources and marketing channels, integration breadth and configuration depth may not match organizations with complex data flows. Teams that rely on extensive custom integrations should validate available APIs, supported connectors, and data sync behavior. Reporting consistency can depend on how completely sources are integrated.
Real estate specific focus
Lofty is tailored to residential real estate workflows and may not fit commercial brokerage or property management requirements. Organizations needing deep lease administration, accounting, or property operations typically require a dedicated property management system. Buyers with mixed portfolios may need additional software alongside Lofty.
Advanced reporting may require validation
CRM and marketing reporting is available, but highly customized analytics (multi-touch attribution, complex cohorting, or brokerage-wide BI requirements) may be limited without external tooling. Larger brokerages should confirm dashboard flexibility, export options, and data retention. Some performance questions only become clear after a pilot with real lead volume.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Lofty Agent | Request pricing (contact sales) | IDX website; AI-powered CRM; Mobile apps; Email/text/mass automation; Basic dialer; CMA tool; Social Studio (Basic); Request Pricing button on official pricing page. |
| Lofty Team | Request pricing (contact sales) | Team management; Advanced lead routing; Dynamic lead scoring; Reporting & forecasting; Agent subdomains; Request Pricing on official pricing page. |
| Lofty Broker | Request pricing (contact sales) | Broker-level features: customizable org structure, single sign-on, white-label options, dedicated customer success for larger orgs; Request Pricing. |
| Lofty Enterprise | Request pricing (contact sales) | Enterprise features and customizations (white-label, custom integrations, dedicated support); Request Pricing. |
Additional official pricing notes & add-ons (from vendor site):
- Digital lead-generation packages (Buyer/Seller lead bundles): pricing is listed as "Request Pricing" on the official site (lead volume estimates shown but no published dollar amounts).
- Lofty advertising management fee: 20% ad management fee applies to certain digital lead programs (stated on the official pricing page).
- If you purchase Seller Lead Generation without an IDX site, the site states you must pay $70/month for a Home Evaluation Page.
- Branding ads: Ads-by-zip offerings list impressions (e.g., 10,000 impressions in a zip code) but no published dollar price ("Tell Me More" / Request Pricing).
- Ads-for-your-sphere: example shown as 3,000 impressions for 1,000 contacts; the page notes this option "Requires 15% ad management fee and CRM Professional Plan or above."
Seller details
Lofty Inc.
Unsure
Private
https://lofty.com/
https://x.com/loftyinc
https://www.linkedin.com/company/loftyinc/
