Follow Up Boss
Real estate CRM software
Real estate software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$58 per user per month
Free Trial
Free version unavailable
Small
Medium
Large
- Manufacturing
- Healthcare and life sciences
- Retail and wholesale
What is Follow Up Boss
Follow Up Boss is a real estate CRM designed to help agents and teams capture, organize, and follow up with leads across common channels such as email, phone, text, and web forms. It centralizes contact records, communication history, tasks, and pipeline stages to support consistent lead response and deal tracking. The product is typically used by residential real estate teams and brokerages that need lead routing, activity tracking, and integrations with lead sources and marketing tools.
Lead capture and routing
The system supports capturing leads from multiple sources and assigning them to agents using rules and round-robin style distribution. It keeps lead ownership and assignment history visible, which helps teams manage accountability. This focus aligns with team-based real estate CRMs where speed-to-lead and structured handoffs are core requirements.
Communication tracking in one place
Follow Up Boss logs emails and call activities against contact records to create a consolidated interaction timeline. Users can work from the CRM to manage follow-up tasks and reduce reliance on separate inbox-based workflows. This is useful for teams that need shared visibility into conversations and next steps.
Integrations with real estate stack
The product integrates with common real estate lead sources and supporting tools (for example, forms, dialers, and email services) to reduce manual data entry. This makes it easier to fit into an existing brokerage technology environment rather than replacing every system. Integration breadth is a key differentiator in this category where lead sources vary by team.
Real estate specific scope
The platform is primarily oriented around lead management and follow-up rather than end-to-end brokerage operations. Organizations needing deeper functionality for property management, accounting, or back-office workflows typically require additional systems. As a result, it may not serve as a single system of record for all real estate operations.
Automation depth varies by use case
While it supports tasks, sequences, and team workflows, more complex automation and multi-step business process orchestration can require careful configuration and may still depend on third-party tools. Teams with highly customized pipelines may need additional tooling to achieve advanced routing, conditional logic, or reporting. This can increase administrative overhead for larger organizations.
Reporting may require supplementation
Standard dashboards and activity reporting support day-to-day management, but some teams may want more customizable analytics across sources, cohorts, and agent performance. Brokerages that rely on detailed attribution and forecasting often export data or use BI tools. This adds complexity for organizations with mature reporting requirements.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Grow | $69 per user/month (monthly); $58 per user/month (billed annually) | Ideal for individual agents and small teams. Billed per user. Features include lead source connections, Smart Lists, Action Plans, calling/texting/email from FUB, calendar & email sync, mobile app, built-in AI features (some AI uses calling data). Follow Up Boss Calling is an add-on for this plan. 14-day free trial available. |
| Pro | $499 per month (includes 10 users) (monthly); $416 per month (includes 10 users) (billed annually) | For growing teams. Includes everything in Grow plus unlimited calling & texting for included users, team inboxes, call reporting, enhanced support & training, personalized onboarding, and AI features. Additional users: $49/month (monthly) or $41/month (billed annually). 14-day free trial available. |
| Platform | $1000 per month (includes 30 users) (monthly); $833 per month (includes 30 users) (billed annually) | For large teams/brokerages. Includes everything in Pro plus teams-within-teams, enhanced onboarding, dedicated Success Manager, priority support, and advanced AI/team features. Additional users: $20/month (monthly) or $17/month (billed annually). 14-day free trial available. |
Add-ons (official):
- Follow Up Boss Calling (built-in dialer): $39 per user/month (monthly billing) or $33 per user/month (billed annually) as an add-on for Grow (Pro and Platform include unlimited calling for included seats). Source: official pricing page.
- Ace AI (official integration/add-on): Ace Regular — $25 (1-5), $20 (6-20), $15 (21+) per user/month; Ace Pro — $55 (1-5), $45 (6-20), $35 (21+) per user/month. (Flexible sponsorship/billing options listed on the Ace AI integration page.)
Seller details
Follow Up Boss, LLC
San Francisco, CA, USA
2011
Private
https://www.followupboss.com/
https://x.com/followupboss
https://www.linkedin.com/company/follow-up-boss/
