Lusha
AI sales assistant software
Sales engagement software
Sales acceleration software
Sales intelligence software
Buyer intent data providers
Marketing account intelligence software
Lead capture software
Lead intelligence software
Lead mining software
Account-based marketing software
Account-based data software
Demand generation software
Lead generation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Small
Medium
Large
- Information technology and software
- Professional services (engineering, legal, consulting, etc.)
- Healthcare and life sciences
What is Lusha
Lusha is a B2B sales intelligence and prospecting platform that provides contact and company data to support outbound sales and lead generation. It is used by sales, recruiting, and marketing teams to find and enrich leads, build prospect lists, and sync data into CRM and sales tools. The product is commonly delivered through a web app, browser extension, and integrations that surface verified emails, phone numbers, and firmographic attributes during prospect research. It also includes workflow features such as list building, enrichment, and basic intent/insight signals depending on plan and region.
Strong contact data capture
Lusha is widely used for finding business emails and direct dials while browsing professional profiles and company sites via its browser extension. This supports fast lead capture without switching tools during prospect research. The workflow fits teams that prioritize outbound prospecting and need quick access to contact fields for outreach and CRM creation.
CRM and workflow integrations
Lusha supports integrations and exports that help push contacts and company records into common CRM and sales workflows. This reduces manual copy/paste and helps standardize fields for sales operations. For teams that already run a CRM-centric process, these connectors make Lusha function as a data layer rather than a standalone database.
List building and enrichment
The platform supports building targeted prospect lists using company and role-based filters and enriching existing records with missing contact attributes. This is useful for demand generation and account-based workflows where teams need to expand coverage within target accounts. Enrichment features can improve completeness of lead records for routing, segmentation, and personalization.
Data coverage varies by region
Like most contact data providers, accuracy and completeness can vary by geography, industry, and seniority level. Teams selling outside core coverage regions may see fewer direct dials or lower match rates. This can require supplemental sources or additional verification steps for certain segments.
Not a full engagement suite
Lusha focuses on data discovery and enrichment rather than end-to-end sales engagement execution. Organizations that need advanced sequencing, dialing, coaching, and pipeline management typically rely on separate systems for those functions. This can increase tool sprawl and require additional integration work to connect data to outreach.
Compliance and governance overhead
Using third-party contact data can introduce privacy, consent, and data-retention requirements that vary by jurisdiction and internal policy. Buyers often need legal review, DPA terms, and administrative controls to align usage with GDPR/CCPA and internal governance. These considerations can slow rollout and may limit which teams or regions can use certain data fields.
Plan & Pricing
Pricing model: Credit-based (pay-as-you-go). Credits are used across the Lusha platform (web app, browser extension, API, AI Assistant) and are the unit for reveals, enrichments and signals.
Free tier/trial: Free plan available — provides up to 70 credits per month and access to basic prospecting features, the browser extension and CRM integrations. (See notes below on Community credits and other free-credit programs.)
Example costs / credit usage (official):
- Reveal a verified email address — 1 credit. (platform/extension).
- Reveal a phone number — 10 credits. (platform/extension).
- Company full data profile (API export) — 1 credit per company result.
- API single request: minimum 1 credit per request; charged 1 credit per result for single requests.
- API bulk request (up to 25 results): 1 credit for 1–25 results (charged per bulk result set).
- Sales intelligence signals (e.g., job change, growth signals): typically 1 credit per signal per contact or company.
Credit behaviour & billing notes (official):
- Monthly plans: unused credits roll over and accumulate up to twice the plan limit while subscribed.
- Annual plans: all credits are issued up front; unused annual credits are reset at the end of the annual cycle.
- Annual billing: Lusha states an annual plan provides credits upfront and may include a discounted price vs. monthly (documentation references an annual discount).
- Scale / Enterprise: Customizable Scale plan (contact Sales) for larger teams, team controls (credit limits per user/group), API access, SSO, dedicated support and custom credit bundles.
Discount / purchase options:
- Monthly and annual billing available; annual plans receive credits upfront and Lusha documents an annual discount (documentation notes ~25% off for annual purchases).
Notes / Official extras:
- Lusha Community Program (official Help Center) can provide extra credits for members (one-time and recurring monthly community credits) — subject to Community terms.
- Where the public pricing page does not publish USD price-per-seat or fixed-tier dollar amounts, Lusha directs users to self-service account pages or Sales for detailed paid-pricing and custom bundles.
Seller details
Lusha Systems Inc.
Boston, MA, USA
2016
Private
https://www.lusha.com/
https://x.com/lusha
https://www.linkedin.com/company/lusha/
