MakeForms
Online form builder software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$25 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Accommodation and food services
- Healthcare and life sciences
- Education and training
What is MakeForms
MakeForms is an online form builder used to create and publish web forms for data collection such as lead capture, registrations, surveys, and internal requests. It targets small to mid-sized teams that need a configurable form workflow without building custom front-end and back-end components. The product focuses on form design, conditional logic, and routing submissions into downstream tools via integrations and webhooks. It is typically deployed as embedded forms on websites or shared via hosted links.
Flexible form logic and fields
MakeForms supports configurable fields and conditional logic to adapt questions based on prior answers. This helps teams build multi-step intake and qualification flows without custom development. It fits common use cases like lead qualification, service requests, and event registrations. Compared with broader customer platforms in the reference set, it stays focused on form creation rather than full CRM or marketing automation.
Multiple sharing and embed options
Forms can be distributed through shareable links and embedded into websites or landing pages. This supports both external data collection (customers, prospects) and internal workflows (employees, partners). Embedding reduces friction for website visitors compared with redirecting to separate systems. This is useful when teams want a lightweight front-end capture layer alongside existing sales or operations tools.
Integration-friendly data capture
MakeForms is designed to pass submissions into other systems using integrations and/or webhooks. This enables routing form responses into sales pipelines, email tools, spreadsheets, or databases depending on the organization’s stack. It can serve as the intake layer that feeds downstream processes rather than replacing them. This approach aligns well for teams that already use other systems for CRM, marketing, or project tracking.
Not a full customer platform
MakeForms primarily addresses form creation and submission handling, not end-to-end customer lifecycle management. Organizations that need built-in deal pipelines, contact management, or advanced campaign automation will typically require additional systems. This can increase the number of tools to administer and integrate. It is best evaluated as a component in a broader workflow rather than a single-suite replacement.
Workflow depth varies by plan
Advanced capabilities such as complex routing, permissions, and higher-volume usage are often plan-dependent in form builders. Teams should confirm limits for submissions, users, and integration options based on their expected scale. If limits are restrictive, organizations may need upgrades earlier than planned. This is especially relevant for high-traffic lead capture or multi-department intake scenarios.
Data governance needs validation
For regulated use cases, buyers typically need clear documentation on data residency, retention controls, audit logs, and compliance attestations. If these controls are limited or not independently verified, the product may be harder to approve for sensitive data collection. Security reviews should also confirm SSO options, role-based access, and encryption practices. These factors can be decisive when forms collect personal, financial, or health-related information.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Essentials | $29 per user/month (monthly) or $25 per user/month (if paid annually) | 1 user; Unlimited submissions; 10 GB storage; 1 custom domain; "Recommended" on site; includes a free trial (no credit card required). |
| Pro | $69 per user/month (monthly) or $59 per user/month (if paid annually) | 3 users; Unlimited submissions; 20 GB storage; 1 custom domain; Lead Generation toolkit; includes a free trial (no credit card required). |
| Agency | $149 per user/month (monthly) or $129 per user/month (if paid annually) | 10 users; Unlimited submissions; 50 GB storage; 3 custom domains; Workspaces; includes a free trial (no credit card required). |
| Enterprise | Custom pricing | Dedicated storage; Unlimited submissions; Custom form design; SSO & custom data residency options; Talk to sales for pricing. |
