MikMak
Store locator software
Multichannel retail software
E-commerce analytics software
Live commerce software
Social commerce platforms
Local marketing software
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is MikMak
MikMak is a commerce enablement and analytics platform that helps consumer brands make products shoppable across social, video, and other digital channels and measure downstream retail performance. It is used by brand marketing, e-commerce, and shopper teams to route consumers to preferred retailers via shoppable links and “where to buy” experiences. The platform emphasizes omnichannel attribution and reporting across retailer partners, with integrations that connect media touchpoints to commerce outcomes.
Shoppable links and destinations
MikMak supports shoppable experiences that can route shoppers to multiple retail partners from a single link or landing experience. This fits brands that sell through many retailers and need consistent “where to buy” behavior across campaigns. It reduces the need to build channel-specific commerce flows for each social or media placement.
Omnichannel commerce measurement
The product focuses on connecting upper-funnel media and social activity to commerce outcomes across retail partners. It provides reporting intended for brand teams that need to understand performance by channel, creative, and retailer destination. This is particularly relevant where direct-to-consumer checkout is not the primary path to purchase.
Brand and retailer ecosystem fit
MikMak is designed for consumer brands operating in distributed retail, where traffic must be sent to third-party retailers rather than a single owned store. It supports workflows common to shopper marketing and retail media programs, such as retailer-specific routing and performance views. This positioning differentiates it from tools centered primarily on local listings management or single-site e-commerce analytics.
Not a full local listings suite
While it can support “where to buy” and store/retailer discovery experiences, it is not primarily a business listings, reviews, or local presence management system. Organizations needing broad location data distribution, reputation management, and local page governance may require additional software. This can increase total tooling for multi-location brands.
Attribution depends on data access
Commerce and conversion measurement can be constrained by retailer reporting, partner integrations, and privacy/identifier limitations. Results may vary by retailer and channel depending on what data is available for matching and reporting. Teams should validate coverage for their priority retailers and markets during evaluation.
Best fit for CPG-style models
The platform aligns most strongly with brands that sell through multiple retailers and run shopper marketing across social and media. Businesses that primarily transact on their own e-commerce site may find parts of the retailer-routing feature set less central. In those cases, a more site-centric e-commerce stack may cover many needs without specialized retail-routing workflows.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Self-Service | Custom pricing — contact sales / schedule a demo | Official site describes a self-service platform allowing brands to create commerce experiences quickly; no public pricing listed. |
| Managed Service / Enterprise | Custom pricing — contact sales | Site offers premium managed services (data analytics, business reviews, creative audits) and indicates pricing models are adaptable; no public pricing listed. |
Seller details
MikMak, Inc.
New York, NY, USA
2016
Private
https://www.mikmak.com
https://x.com/mikmak
https://www.linkedin.com/company/mikmak/
