Manychat
Conversational marketing software
Marketing automation software
SMS marketing software
Social commerce platforms
User provisioning and governance tools
Identity management software
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$15 per month
Free TrialFree version
Small
Medium
Large
- Accommodation and food services
- Arts, entertainment, and recreation
- Retail and wholesale
What is Manychat
Manychat is a conversational marketing and automation platform that helps businesses build and run messaging workflows across channels such as Instagram, Facebook Messenger, WhatsApp, and SMS. It is used by e-commerce brands, creators, and small-to-mid-sized marketing teams to capture leads, answer common questions, and drive purchases through chat-based journeys. The product centers on a visual flow builder, keyword/trigger-based automations, and integrations to sync contacts and events with other marketing and commerce systems.
Strong social messaging automation
Manychat focuses on automations for major consumer messaging channels, particularly Meta properties and WhatsApp, which are common entry points for social lead capture. It supports triggers such as keywords, comments, and direct messages to start flows. This makes it practical for teams that rely on social traffic rather than email-first journeys.
Visual flow builder and templates
The platform provides a visual builder for creating multi-step conversational flows with branching logic. Prebuilt templates and reusable blocks reduce time to launch for common use cases like lead capture, FAQs, and product inquiries. This can lower the operational overhead compared with more general marketing automation tools that require heavier setup for chat experiences.
Integrations for commerce workflows
Manychat integrates with common CRMs, email platforms, and e-commerce tooling (often via native connectors or automation platforms). These integrations help teams pass conversation data into contact records, trigger follow-ups, and attribute outcomes. For social commerce use cases, this supports a tighter loop between inbound messages and downstream sales actions.
Channel policy and platform dependency
Messaging capabilities depend on third-party channel rules (for example, Meta and WhatsApp policies, rate limits, and template requirements). Changes to platform policies can affect what automations are allowed and how quickly messages can be delivered. Teams must plan for compliance and ongoing maintenance as channels evolve.
Not a full marketing suite
Manychat is primarily designed for conversational channels and does not replace broader campaign management across email, ads, and web personalization. Organizations that need advanced segmentation, multi-touch attribution, or complex lifecycle orchestration may require additional systems. This can increase total stack complexity for teams seeking an all-in-one platform.
Limited fit for IAM governance
Although it supports team access and basic account management, Manychat is not positioned as an identity management or user provisioning/governance tool. It typically lacks enterprise IAM features such as SCIM provisioning, advanced role-based access models, and centralized policy enforcement expected in dedicated IAM products. Enterprises with strict access governance often need separate IAM controls and processes.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 (R$0) per month | Up to 1,000 contacts; limited features (1 team member, limited keywords/triggers, 10 tags, 2 sequences); ManyChat branding on some widgets; no credit card required. |
| Pro (Marketing Automation) | Starts at $15 per month (billed monthly) — scales with number of contacts | Unlimited automations, unlimited Growth Tools, unlimited tags & custom fields, analytics, no ManyChat branding, email support; includes Live Chat seats (3 included in many tiers); pricing is calculated monthly based on contacts and scales by contact tiers. |
| Inbox | $99 per month | Inbound/live-chat product: includes up to 3 Live Chat seats; agent chat analytics; accept payments in Live Chat; +$39 per additional Live Chat seat; separate subscription from Marketing Automation (can be combined). |
| Elite | Custom pricing (contact sales) | Dedicated onboarding, Customer Success Manager, priority support, enterprise-level features; intended for very large creators/brands. |
| ManyChat AI (add-on) | $29 per month (add-on to Pro) | AI features for replies, comments, flow assistance; sold as a Pro add-on. |
| Messaging (usage-based) | Email: $0.003 per email after included allowance; SMS: $0.011 per text message; MMS: $0.02 per multimedia message; WhatsApp: per-message country rates vary | Pro plans include monthly email sends up to contacts × 10 (e.g., 500 contacts = 5,000 emails/month); after limit, additional emails billed at $0.003 each; SMS includes 50 free messages first month, then billed per message; WhatsApp rates depend on destination country (official per-country rate table). |
Seller details
Manychat, Inc.
San Francisco, CA, USA
2015
Private
https://manychat.com/
https://x.com/manychat
https://www.linkedin.com/company/manychat/
