Mindbody
Online appointment scheduling software
Gym management software
Personal training software
Studio management software
Spa and salon management software
Fitness software
Dance studio software
Fitness center software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$99 per location per month
Free Trial unavailableFree version unavailable
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- Media and communications
- Construction
- Manufacturing
What is Mindbody
Mindbody is a business management platform for fitness, wellness, and beauty operators that centralizes scheduling, client management, payments, and staff operations. It is used by studios, gyms, personal trainers, spas, and salons to manage appointments/classes, memberships, and point-of-sale workflows. The product also includes consumer-facing discovery and booking via the Mindbody marketplace app, alongside branded web and mobile booking experiences. It supports integrations and APIs to connect with accounting, marketing, and other business systems.
End-to-end operations coverage
Mindbody combines scheduling for classes and appointments with client profiles, memberships/packages, waivers, and point-of-sale. It supports multi-location and multi-service businesses with staff permissions and resource management (rooms/equipment). This breadth reduces the need to stitch together separate tools for booking, billing, and day-to-day front desk workflows.
Consumer marketplace distribution
Mindbody includes a marketplace where consumers can discover and book participating businesses through the Mindbody app. This can function as an additional acquisition channel beyond a business’s own website and social profiles. The marketplace capability is a differentiator versus many scheduling tools that focus only on first-party booking.
Integrations and extensibility
Mindbody provides integrations and an API ecosystem to connect with third-party tools (for example, marketing, analytics, and accounting). This helps businesses keep Mindbody as the system of record while extending functionality through specialized services. It is useful for organizations that need data flows across multiple business applications.
Complex setup and administration
Because Mindbody covers many workflows (classes, appointments, memberships, retail), initial configuration can be time-consuming. Staff often need training to use the full feature set consistently across locations and roles. Smaller operators may find the administrative overhead higher than simpler appointment-only products.
Costs add up with add-ons
Total cost can increase as businesses add locations, users, premium features, or marketplace-related services. Some capabilities are packaged as add-ons rather than included in a base plan, which can complicate budgeting. This can be a constraint for price-sensitive studios compared with lighter-weight scheduling tools.
Marketplace trade-offs
Using the consumer marketplace can introduce dependencies on marketplace policies, listing presentation, and lead attribution. Businesses may need to balance marketplace exposure with maintaining a direct relationship through their own branded booking channels. For some operators, marketplace participation may not align with their preferred customer acquisition strategy.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | $99 USD per month per location (starting price; exact price may vary) | Business management tools, integrated payments, branded website booking widgets, listing on the Mindbody app, basic reporting. |
| Accelerate | Not publicly listed (contact sales / "Let's talk") | Everything in Starter, plus powerful analytics & reporting, room and resource management, Pick-a-Spot, promo codes, access to premium add-ons. |
| Ultimate | Not publicly listed (contact sales / "Let's talk") | Everything in Accelerate, plus automated email & text campaigns, lead management/sales pipeline, advanced analytics, increased message limits and lower message rates. |
| Ultimate Plus | Not publicly listed (contact sales / "Let's talk") | Includes Ultimate features plus discounted Branded Mobile App or Messenger[ai] add-on; most powerful plan for larger businesses. |
Seller details
Mindbody, Inc.
San Luis Obispo, California, United States
2001
Private
https://www.mindbodyonline.com/
https://x.com/mindbody
https://www.linkedin.com/company/mindbody
