Ocean.io
Marketing account intelligence software
Account data management software
Lead intelligence software
Lead mining software
Account-based marketing software
Account-based data software
Demand generation software
Lead generation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$59 per month
Free Trial
Free version unavailable
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Medium
Large
- Information technology and software
- Professional services (engineering, legal, consulting, etc.)
- Media and communications
What is Ocean.io
Ocean.io is a B2B prospecting and account intelligence platform that helps revenue teams identify and prioritize companies similar to their best customers. It uses lookalike modeling and firmographic/technographic signals to build target account lists and support outbound and account-based motions. Typical users include sales development, sales operations, and marketing teams that need list building, enrichment, and segmentation for campaigns. The product emphasizes ICP discovery and account selection workflows rather than full marketing automation execution.
Lookalike-based ICP discovery
Ocean.io focuses on finding companies that resemble an existing customer set, which supports ICP refinement and target account expansion. This approach can reduce manual list building compared with purely filter-based prospecting. It is well-suited to teams that have a defined customer list and want to scale outbound or ABM targeting from that baseline.
Account-level targeting workflows
The platform is oriented around accounts, making it practical for account-based programs and territory planning. Users can generate and segment account lists using attributes and signals relevant to B2B go-to-market. This aligns with common ABM needs such as prioritization, routing, and campaign audience creation.
Data enrichment and segmentation
Ocean.io supports enriching and organizing account data to improve downstream targeting and reporting. This can help standardize firmographic and related attributes used in CRM and marketing systems. For teams managing multiple sources of account data, it provides a single workflow for building usable audiences.
Model quality depends on inputs
Lookalike modeling outcomes depend on the quality and representativeness of the seed customer list and underlying data coverage. If the seed set is small, biased, or outdated, recommended accounts may require additional validation. Organizations may need ongoing tuning to keep targeting aligned with changing ICP definitions.
Coverage and compliance vary by region
As with many B2B data products, contact and company coverage can vary by geography and industry segment. Buyers with strict privacy, consent, or data residency requirements may need to validate how data is sourced and processed for their use case. This can add procurement time, especially for regulated industries.
Execution tools are limited
Ocean.io primarily supports discovery, list building, and intelligence rather than end-to-end campaign orchestration. Teams typically still need separate systems for email sequencing, marketing automation, and multi-touch attribution. This can increase integration and process requirements for full demand generation execution.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Trial | $0 (14-day free trial) | No credit card required; AI-powered lookalike filters; All people & companies filters; Verified email addresses; Direct phone numbers; HubSpot & Pipedrive integrations; Chrome extension; Clay integration; Export to CRM; API access with 200 credits; 21,600 credits / year (7,200 emails or 2,160 phones). |
| Premium | $59 per month (annual billing) | Unlimited seats; All credits upfront; AI-powered lookalike filters; Verified email addresses; Direct phone numbers; HubSpot & Pipedrive integrations; Chrome extension; Clay integration; Export to CRM; API access with 200 credits; 43,200 credits / year (14,400 emails or 4,320 phones). |
| Professional | $109 per month (annual billing) | Includes everything in Premium, plus Team management; Manage team credit usage; Import from CRM; CRM filters; Two-factor authentication (2FA); Priority support; Tailored credits solution. |
| Custom | Custom pricing (contact sales) | For agencies/enterprises or advanced needs; Unlimited seats; All credits upfront; Everything in Professional, plus Dedicated CSM; Salesforce integration; Full API access. |
